Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Marketing
Beki Winchel
Valuable content can strengthen your brand more than any promotion
REI’s recent camping layout provides consumers with advice from stargazing to creating the most effective outdoor kitchen—all without screaming its marketing messages.
Ronn Torossian
How to make the most of influencers during the holidays
To reach online audiences—likely to still be stuck at home over the upcoming holidays—social media personalities could have more sway than ever for savvy brands.
Whitney Fishman Zember
3 ways brands can support consumers’ mental well-being
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Dr. Dustin York
Branding lessons from the relaunch of the Ford Bronco
The motor company is looking to find success by leaning into nostalgia, while also investing in new technology and trends.
William Comcowich
13 smart, affordable ways to promote events
Start early, seek a strong news media hook, and give publishers plenty of lead time.
Keith Donovan
Why and how communicators must protect their brands from ‘techlash’
Technology’s increasing presence in the marketplace has more and more consumers voicing ethical concerns and posing tough questions about those companies’ stands on key issues.
Joey Amato
3 ways to reach LGBTQ consumers in the ‘new normal’
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this demographic.
Ragan Insider Nancy Marshall
6 tips for building a compelling digital brand
William Arruda, the “Father of Personal Branding,” explains why creating a digital brand is so important today—and shares six expert tips to help you succeed.
Ragan Insider Brian Pittman
Walmart’s Meredith Klein shares 3 C’s for success in the COVID-19 era
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Ragan Insider Ted Kitterman
Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Beki Winchel
Taking a stand can be risky, but you can’t stay silent forever
Ben & Jerry’s made a forceful statement in response to #BlackLivesMatter protests, but organizations across industries can take a page from its playbook to foster trust and respect.
Ragan Insider Abby Malik
Is your audience burned out? Listen to your data
As audiences become overloaded during this crisis with messages from every organization they ever gave their email address to, comms pros must discern when consumers are tuning out.
Ragan Insider Kevin Allen
The origins and evolution of Memorial Day
Take a few moments to savor the many creative freedoms we enjoy.
Ragan Insider Jim Miller
How nonprofits can engage during COVID-19
Telling the story of your organization during this pandemic requires careful positioning and relying on your subject-matter expertise. Here are some tips.
