Dan Dunkin
What customers really want from your brand–and how to deliver the goods
It’s all about reducing friction and making people feel genuinely valued. A delightful surprise never hurts, either.
Marketing
Kurt Kaufer
3 ways to maximize podcast advertising
A guide on how to combine data and creativity to pump up podcast promo success.
Masha Snitkovsky
Why influencer content creation is a partnership, not a sponsorship
The seismic shift back to authenticity will force some brands to sink or swim.
Dan Dunkin
How can marketing engage today’s consumers? Lose the funnel, use a loop
A leading marketer shares the five stages of client expansion, along with solid tips to help you establish genuine connections with customers.
Ted Kitterman
How Vans is ramping up messaging ahead of skateboarding’s Olympic debut
The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.
Tiffany Sauder
Rebranding guidance for comms pros
Make sure your new image matches your business strategy, and prioritize employee feedback every step of the way.
Ragan Insider Ted Kitterman
Lagunitas throws a bone to the four-legged heroes of COVID lockdowns
Following its long history of dog-friendly service, the brewer is bringing its love of man’s best friend to the internet for a summer contest and giveaway.
Ragan Insider Ted Kitterman
Wheaties uses unique history of highlighting heroes to mark 100-year anniversary
The brand’s partnerships with extraordinary sports figures offer a new angle for celebrating a centennial.
Mark Jeffreys
3 post-pandemic consumer behavior shifts to monitor and anticipate
Make sure your messaging and marketing tactics match your audiences’ expectations in a profoundly changed business environment.
Ray Schultz
6 crucial digital marketing trends to follow
To keep up with the competition, communicators should stay up on data privacy, audience targeting and next-generation measurement techniques.
Jake McKenzie and Dr. David Bridwell
Why empathy should drive every marketing effort this year
Audiences in 2021 need to know you are there for them. Here’s how you can show your organization cares about your community.
Ragan Insider Ted Kitterman
How Tylenol seeks to support mothers in its latest campaign
The effort is an example of how companies are keen to emphasize compassion and empathy as consumers struggle to maintain balance after more than a year of crisis.
Ragan Insider Ted Kitterman
Should your company reward vaccinated consumers with giveaways?
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.
Tara Reid
4 messages moms want from their favorite brands in 2021
Don’t overcomplicate it. Simplicity and honesty speak volumes for a demographic that has uniquely suffered during the COVID-19 crisis.
Ragan Insider Robby Brumberg
Inside Monster’s nimble, data-driven comms shop
A top communicator from the jobs and recruiting hub shares how the company pivoted during the pandemic, how it measures success, and why it’s crucial to harness the power of brand ambassadors.
