On social media, many applauded the message of the minute-long spot. Others questioned the wisdom of spending $5 million on a commercial amid industrywide staff cuts.
Jousting and jesting, the brand garnered the bulk of the Super Bowl’s social media impressions. However, its barbs targeting rival breweries earned it criticism as well as positive buzz.
Employees want to work for a company with a positive workplace culture. Find out which organizations were named ‘2019 Best Places to Work,’ according to Glassdoor reviews.
A recent Clutch survey highlighted the importance of corporate social responsibility and taking a stance on current social and political issues. Doing so can increase customer loyalty.
Which U.S. colleges are the best for students studying communications? Find out, and then check out our roundup of current job openings.
The company announced the third season of its show “The Grand Tour” with the Twitter hashtag #Amazonshitcarshow. Many wondered if the label was a mistake or an inside joke.
As digital campaigns touch all aspects of communications, marketers must have a handle on current best practices. Consider voice assistant messaging, artificial intelligence and more.
If you’re not worried about optimizing content for voice-activated searches, you should be.
How do you know if your message is reaching your intended demographic? Here are tactics for learning more about your chosen audience.
Are you looking to employ the services of digital tastemakers this year? Here are three things to keep in mind.
Which cities boast the best opportunities for job seekers? Find out, and then check out our roundup of current job openings.
Shopping experiences continue to move online, and opportunities such as influencer marketing offer fresh challenges for communicators. Here’s what to keep in mind as the year unfolds.
Brand managers can win big by taking a stand on important social issues, collaborating on content and providing outstanding brand experiences.
Marketing executives and influencers share their predictions for marketing success in the new year. Consider their insights when planning your strategy.
What are the tactics that will produce results in the new year? Here are four that should be the basis of your 2019 strategy.
