If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.
It’s important to have a unified voice, but courting an international customer base presents unique challenges. Here’s how to overcome them.
As the holiday approaches, businesses are preparing messages to celebrate moms and grandmas. Here are examples to guide your preparations.
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. Consider these approaches to get things rolling.
Brand managers are looking to appeal to consumers by offering babysitting reimbursement, adults-only cruises and sweet biscuits that are accompanied by saucy male dancers.
Big data, artificial intelligence and augmented reality can help create engaging marketing campaigns. Consult this guide for what digital tools to add to your marketing repertoire.
The coffee chain trended worldwide on Twitter and garnered several headlines after viewers of HBO’s hit show claimed the brand’s classic cup made an appearance in Westeros.
Break out your fancy chapeau, and pour yourself a minty bourbon delight; Derby Day is approaching. This week’s featured position is for the parent company of the famous event.
Think of your colleagues as consumers, and you’re off to a great start. Listening to what they want and tapping into the power of influencers will build on that initial momentum.
Vans, Walmart, Google, Epic Games and more offered products and services tied into the latest Marvel film, while many other marketers shared super hero-themed ads and tweeted tie-ins.
Entrepreneurs have energy and passion, but those vital elements can misfire without clear direction and a purpose-driven plan. Identifying potential pitfalls can help.
Millennials are earning a decent income, but many financial factors keep them from flourishing. Find out which states offer the best opportunities for this generation to thrive.
Inspired by sports news media days, West Virginia University offers reporters a chance to grab interviews with top profs.
There are plenty of tools that can improve your online efforts, but which ones align with your goals? This guide can help you decide.
A global study finds blurred lines in public perception of brand messaging, revealing increased need for authenticity and investment in earned media coverage.
