You know that contributed articles are providing a boost, but PR pros must prove their value at every turn. Here’s what you should measure.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Is a lack of career experience stifling your job search? Adding certain key skills to your résumé could be the boost you need. Plus, check out our roundup of current openings.
Brand managers might look no farther than their smartphones or in-home virtual assistants for the next wave in storytelling, spoken search and other business components.
As video soars in popularity, brand managers might be willing to gamble on new platforms. Will TikTok become a major social media player?
The restaurant chain introduced new and limited-time menu items, one featuring a flapjack in between meat patties. Its marketing messages are even wackier.
Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
Where are the top metro areas for creatives to find exciting work without having to pinch pennies? Find out, and then browse our roundup of current job openings.
The video shows a father teaching his transgender son how to shave, a message that’s warmed the hearts of many online. The ad follows its campaign about toxic masculinity earlier this year.
It’s never been more important to tug on a consumer’s heartstrings, but marketers must find a way to measure success without invading people’s privacy. Consider these insights.
Uncork your favorite bottle of red, white or blush to celebrate National Wine Day. Then, check out our roundup of current job openings.
The product, which flopped in the ‘80s, will be offered for a limited time to promote Netflix’s third season of ‘Stranger Things.’
The hit TV show set staggering viewership records with its finale, and many brand managers tried to take advantage of the global phenomenon. Were the attempts successful?
A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. They struggle to listen to their audience, too.
Many esteemed company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know the story behind IKEA, WD-40, or Pepsi?
