Out of the hundreds of books professing unique knowledge of the PR industry, only a handful are truly worth exploring. Here are some titles that warrant a second look.
Your audience can help share, spread and shape your message, but authenticity is paramount. Here’s how to elicit purposeful, personalized pieces.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Some people have huge social media followings, and some have the power to shape civilization. Sometimes those groups overlap—but not always.
Start hitting more messaging moonshots with this guidance from the galaxy’s premier space agency.
Artificial intelligence software can be a boon for your customer service—but it can also go terribly wrong. Here’s how to successfully deploy helpful, high-tech bots.
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Here’s how to get in on the action.
To turn consumers into fans, try playing on emotion, and titillating instead of purely selling.
As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?
The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers.
PR pros haven’t become quite as sophisticated as their marketing counterparts in mapping out user journeys and identifying target audience members. Here are the essentials.
The company launched a digital radio show to highlight important behind-the-scenes stories. The program offers significant lessons for brand managers and communicators.
New research from Snapchat reveals how younger customers relate to brands—and how marketers can respond.
On Sunday, National Coffee Day is recognized in the U.S., and you could work for the titan of coffee chains if you land this week’s featured position.
You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. Here are the steps you must take.
