Ragan Insider Kristen Dunleavy
Expert guidance for embedding surveys in emails
The trick is in the clicks—or lack thereof. Prioritize brevity, concise questions and user-friendly design to get better results.
Ragan Insider Amanda McClay
Priority email: 4 tips to ensure employees read company messaging
As staffers get increasingly bombarded with internal missives, they are less likely to read them all the way through—if they open them at all. This batch of tactics can help.
Ragan Insider Ray Schultz
Study: Gen Z likely to buoy email as a favored channel
Those in this emerging consumer demographic, ages 13–21, seem poised to bolster this comms mode, as they barely lag Gens X and Y—and have yet to join the professional workforce.
Ragan Insider Russell Working
5 ways email metrics bolstered internal comms success
Data covering who was opening, reading and engaging with messages at FireEye, a cyber security company, prompted a change in approach, which boosted efficiency.
Ragan Insider Michael DesRochers
Study: 6 best practices for email success
Insights from PoliteMail’s analysis reveal optimal length, timetable and image-to-text ratio to ensure your employees open your messages, read the content and take action.
Ragan Insider George Bilbrey
Expert-level email metrics that will help you craft smarter, better campaigns
Open rates matter, but dig deep into your list composition, lifecycle engagement and messaging mix to elevate your inbox game.
Ragan Insider Brendan Gannon
Infographic: 10 tactics for email marketing success
Your audiences’ inboxes are infiltrated daily with marketing materials. These tips can help your digital messaging earn clicks and customers.
Ragan Insider Kristen Dunleavy
9 habits for email marketers to cultivate
Craft compelling CTAs, relentlessly A/B test, quickly welcome new prospects, and always offer meaningful value with your content.
Ragan Insider Garrett Moon
5 writing secrets to bolster your email campaigns
A well-written subject line can be the difference between rising to the top of the inbox or going straight to the trash bin. Here are some tips.
Ragan Insider Laura Hale Brockway
29 inspirational subject lines
Can you turn a cryptic email opening into a compelling hook for your organization? Here are some phrases that can pump new life into your email marketing.
Ragan Insider Kevin George
Guidance for using humor in marketing emails
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
Ragan Insider Kevin George
How are you using humor in marketing emails?
Here are five examples showing a lighter touch when tying a product line to a holiday or pulling a customer back to an online shopping cart to close the sale. Try these tactics for your brand.
Ragan Insider Daphne Gray-Grant
11 common email blunders that everyone should avoid
Gone are the days of people perking up at the cheery ‘You’ve got mail!’ alert. Still, electronic missives are vital for conveying crucial information. Here are the pitfalls to sidestep.
