Who the message is from and what it’s about is key to getting employees to open broadcast email. Keep it brief, and let them know ‘What’s in it for me?’
Any staff communication system has its own benefits and potential pitfalls, but the nature of today’s workplace often requires real-time, eyes-on teamwork. Consider these software options.
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
Simplification and targeting keep U.S. corporate communications relevant at the life sciences company. Popups also do their part.
Does every electronic missive deserve a prompt response? Here’s how media professionals and corporate communicators can adapt to a changing PR landscape without being rude.
Email is a crucial tool for reaching new leads and expanding your audience, but it can be a challenge to stick out in a crowded inbox. Here’s how adding video can help.
Where it once operated with little email data, Northern Illinois University now knows how successful its messaging is. That allows tweaking email programs with low engagement rates.
Implementing innovative tactics in your messaging could help generate more leads and increase conversions. Consider these insights when creating—or updating—your marketing strategy.
Email marketing is economical and effective—but marketers worry about overloading readers. Here are the basic approaches that you should consider sending your customers.
Employees and managers alike dish on which work quirks and office offenses drive them over the edge. You might think twice about hitting ‘reply all’ on that after-hours email.
Getting readers to click through your digital messages is a difficult task, but this guide offers tactics for improving results—and improving your bottom line.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Data on consumption of newsletters and other messages help Baton Rouge General Medical Center segment employees, reach doctors early and offer guidance during a major flood.
Email marketing blends old-school tactics and new digital techniques. Here’s how the channel is poised to change this year.
