For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.
Email is the channel of choice for reaching internal audiences—but how satisfied are communicators with their measurement? And how many have adapted to mobile?
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Even your desktop workers often check workplace email on their phones. Are you making sure they can access your messages?
Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group.
Use concise sentences, embed compelling visuals, and link teaser text to longer pieces on your intranet.
Keep it brief. Use images. Have fun. And tear down that intimidating Berlin Wall of text.
If you have ever sent an ill-advised or error-laden missive or have been swept up in a meeting availability vortex, you’ll welcome—and share—these tips for refining the process.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
You’ve cultivated a list of contact info for promising leads—that’s great. Bear in mind that protocol is not just a matter of courtesy; there are laws dictating proper procedures.
Who the message is from and what it’s about is key to getting employees to open broadcast email. Keep it brief, and let them know ‘What’s in it for me?’
Any staff communication system has its own benefits and potential pitfalls, but the nature of today’s workplace often requires real-time, eyes-on teamwork. Consider these software options.
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
