Ragan Insider Ray Schultz
4 crucial email trends to account for in 2020
Pay close attention to privacy legislation, beware of widespread vendor consolidation, and prioritize fast-loading mobile pages.
Ragan Insider Connie Benton
5 tips for making the most of your email marketing
Pinpoint its value to your specific audience, keep it clear and concise, and experiment with infographics and other formats.
Ragan Insider Russell Working
Want employees to read your emails? Learn these secrets
It’s within your grasp to get better email attention rates today. A free guide reveals all the essentials, from smarter subject lines to tricks for mobile design.
Ragan Insider RCG Consultants
5 essential tools and trends for communications pros
For internal and external communicators alike, the workweek is jammed with an array of challenges and responsibilities. Our peers in the field offer these insights and tech helpers.
Ragan Insider John Jantsch
5 steps to creating marketing emails that get opened and read
Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.
Ragan Insider Russell Working
Internal comms measurement survey reveals one-third don’t measure
Email is the channel of choice for reaching internal audiences—but how satisfied are communicators with their measurement? And how many have adapted to mobile?
Ragan Insider Ted Kitterman
Infographic: How to combine email and social media efforts
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Ragan Insider Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Ragan Insider Russell Working
6 ways to get your employees to read mobile email
Even your desktop workers often check workplace email on their phones. Are you making sure they can access your messages?
Ragan Insider Ray Schultz
Survey: All generations favor email for workplace communication
Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group.
Ragan Insider Sue Horner
5 ways to trim, tuck and shorten emails
Use concise sentences, embed compelling visuals, and link teaser text to longer pieces on your intranet.
Ragan Insider Russell Working
8 ways to get employees to read through emails
Keep it brief. Use images. Have fun. And tear down that intimidating Berlin Wall of text.
Ragan Insider Daphne Gray-Grant
13 techniques to improve your emails
If you have ever sent an ill-advised or error-laden missive or have been swept up in a meeting availability vortex, you’ll welcome—and share—these tips for refining the process.
Ragan Insider Giselle Abramovich
Study: Work email opened more frequently than personal email
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Ragan Insider John Jantsch
Remember these rules and regulations for email marketing
You’ve cultivated a list of contact info for promising leads—that’s great. Bear in mind that protocol is not just a matter of courtesy; there are laws dictating proper procedures.
