Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
The school’s chief wellness officer offers sound advice for health an wellness practitioners of all stripes.
Here’s how to approach this difficult topic with compassion, care and authenticity.
You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst.
You should already have a plan in place, but some situations require swift improvisation. Here’s how to whip up an effective plan in record time.
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Monitoring news outlets and online mentions is just the beginning. Diligent preparation and identifying what will constitute a reputational disaster—not just basic complaints—are crucial.
A McKesson comms exec shares her crisis tips during pandemic and beyond.
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Be transparent, focus on the facts, and be kind to the reporters trying to cover a once-in-a-generation crisis.
If your organization’s leaders keep referring to some vague crisis plan, you need to give them a reality check. These are the three plans every organization must have.
