How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
How are you preparing to safeguard your most precious business asset?
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Experts share how audiences are changing—and how organizations can prepare for the tumultuous months ahead.
With both customers and employees trying to navigate a resurging pandemic and holiday plans, how should organizations craft messages to keep all stakeholders safe?
Communicators and HR pros must reinforce expectations around civility and respect while exhibiting empathy during an unusually emotionally charged election cycle.
Follow this guidance as you give staffers grace and space during this stressful time.
Wellness and internal comms teams must reinforce expectations around civility and respect while exhibiting empathy during an unusually emotionally charged election cycle.
Exude empathy, prioritize transparency, and remain grounded in facts.
Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important companywide insights.
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
The school’s chief wellness officer offers sound advice for health an wellness practitioners of all stripes.
Here’s how to approach this difficult topic with compassion, care and authenticity.
