Content Marketing

The author suggests a few ways to capture attention and help grow your business.

Should you create your own content or pull from others? New data has the answers.

Business without Borders uses brand journalism to establish HSBC Bank USA as counsel for those doing business worldwide—and offers tools for selling abroad.

Don’t limit yourself to one content strategy. Use webinars, case studies and other approaches to promote your company.

Journalists, Google and SEO all favor images, so why aren’t you using more of them?

Forsythe’s Focus seeks to bring in customers searching for IT solutions—and to educate them about the company.

Beth Israel Deaconess Medical Center produces stories and videos for its website and those of local TV and radio stations; the strategy has helped raise its profile.

The carmaker’s Japan-based global media creates video and text to spread its brand and message.

If the term ‘corporate journalist’ sounds strange to you, read on to learn why a reporter will probably be in charge of your company’s content.

Credit agency connects businesses with foreign markets, touts its in-house knowhow and draws new customers through an online magazine.

A 58-member consortium is seeking to reach the public by producing its own content to counter the decline in mainstream media coverage of science research.

The home improvement chain’s how-to community brings store employees’ expertise to those in need of do-it-yourself tips.

A former executive at Information Week is all for the concept, but he says the company’s strategy is much bigger than that.