The practice of storytelling is becoming more important to companies. Here’s what every PR person and marketing should know about brand journalism.
The practice, also known as brand journalism, is taking hold as a major trend in the PR industry. Here’s a rundown of the fundamentals.
Your blog post’s lifespan doesn’t have to be limited to the day you post it. Keep your content relevant and shareable with these tips.
This is the ultimate guide to content curation. Print it out and keep it handy.
Follow these guidelines to keep information flowing and drive traffic to your website.
These techniques will enhance your content marketing efforts, in part by tapping into the increasingly visual nature of professional communication.
Content curation isn’t just a way to share information with your community. It can also be a good source of ideas for original content.
In the ever-changing field, you need to keep up on what the top voices are saying. Take a look …
Infographics are booming, but heed these tips before you jump on the bandwagon and create one of your own.
This useful tool isn’t just for journalists. Here’s how—and why—you should apply it to your next email campaign.
Content may be king, but some brands still refuse to believe it. Here are some excuses they give for holding back. Do any sound familiar?
There are few things better than bacon, but your content can give it a run for its money if you follow these delicious tips.
IBM’s microsite successfully positions the company as a strong thought leader. These simple tips can do the same for you.
If your content doesn’t have a call-to-action or social share buttons, it might be sabotaging your business.
Content curation is all the rage. Are you a good fit for the job? Find out if you have what it takes.
