Content Marketing

The two disciplines share more elements than one might think. See what you might learn from the Fourth Estate.

Her lyrics draw her listeners in, making them central to the storyline. That’s what you can do with your brand marketing efforts. Just follow three steps.

From videos to SlideShare presentations to quotes, consider adding these content types to your editorial or social media calendar.

Here are common mistakes that marketers should avoid, along with the upside of curating material for your online audience.

If you want your blog to bring in customers, you have to do more than crank out posts. Check off the points on these lists before you hit “publish.”

People near and far should clamor to read your newest blog post, right? If they’re not, try out a few of these suggestions.

Audits aren’t exactly fun, but they provide a great opportunity to spruce up old content. From fixing links to adding images, here are some easy ways to do so.

Hoping to grab attention in a distracted world, Advocate Health Care launches a website structured like a media outlet.

Reading your blog’s comments section, combing Google Alerts, and watching current events will spark ideas much quicker than staring at a blank computer screen.

The Federation of Quebec Maple Syrup Producers was nearly non-existent in a Google search. A two-month search engine optimization campaign changed all that.

OK, so you don’t have the star power of Tinkerbell and Mickey Mouse; you can still adopt Disney Parks’ approach to content.

A guide to getting legitimate search engine traction in your online posts and updates.

Getting your posts in front of readers’ eyes is one thing; it’s important to modify the focus—and even the format—to extend their life and expand your audience.

Emphasize these six points when trying to get executive buy-in for this approach to getting your message out while enhancing media relations.

You can’t jump into content marketing because you think it’s cheap or because everyone else is doing it. You have to believe in it.