You’d love to try content marketing. You know you and your staff have the journalistic chops. But how to get it off the ground? Learn from Advocate Health Care.
Seventy-five percent of content marketers say they don’t have time to create original content. If this sounds like you, content curation may be a helpful alternative.
The author takes swipes at dubious suggestions that range from obvious to ridiculous, offering sensible ideas that will actually enhance your online marketing efforts.
Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.
Resuscitate an old blog post with news updates and more current stats. Turn an interview into a bite-size Q&A. Slice up an old webinar.
Joining a growing trend in health care and elsewhere, the hospital giant launches a site to tell its stories, interest patients, and snag media attention.
The professional social network is an opportune place to share content, but you’ll need to approach it a little differently than Facebook and Twitter.
There are inherent pitfalls in gathering and sharing articles and blog posts relevant to your business and audience. Here’s what to watch out for.
Business Insights, a website from American Airlines Cargo that’s filled with news and opinion, looks and feels like a news site published by a media company.
Content marketing can do more than establish your brand as a thought leader. It can build a huge audience of loyal customers. Here’s how.
Use this graphic as a checklist to determine whether your content marketing is helping the company’s bottom line.
Most people see about 5,000 marketing messages each day. To help them remember your brand’s message better than the rest, employ these storytelling tips.
With smart planning, clear objectives, and a sustained commitment to serve your audience, you can find long-term success.
Is your call to action lost on your website? Do you win execs over with pilot programs? And what can we learn from those potty-obsessed Charmin bears?
Your boss wants you to cover another boring groundbreaking ceremony, but you know your readers won’t care. Here’s how to write stories that satisfy both your executives and your customers.
