Content Marketing

Sending customers a birthday treat is an easy way to build good will. Here’s what you need to know to send an effective one.

This step-by-step guide explains how a keyword analysis will generate new content ideas, which can increase your traffic.

It’s more than a trend; it’s a terrific way to raise your brand’s profile. It’s fraught with pitfalls, though, so heed these warnings as you navigate the often treacherous online terrain.

The generic guidance doesn’t explain how to go about it; the author seeks to remedy that ubiquitous shortcoming with some concrete ideas.

Did you know that 93 percent of B2B marketers use content marketing, or that 58 percent plan to increase their content marketing budgets in 2014? Read on for more interesting trends.

Here’s how LinkedIn, strong content and thinking of your blog URL as an email address can bring loyal readers to your blog.

Trying to cull the vast expanses of the Internet for content that’s relevant to your readers and customers takes a lot of work, but these tools can help make it easier.

Finding and sharing great content is an essential part of social media. These tools will help you find content to share and will save you time.

Nationwide Children’s Hospital is hearing from high-profile news sources it never even pitched. This is all due to pumping out brand journalism stories.

U.S. Waterproofing, a family-owned Illinois business, got an enormous boost from writing about itself. The lessons it learned will work for you, too.

Almost 90 percent of companies say they create original content, but only 31 percent can tie content marketing efforts to sales and revenue.

Luck doesn’t make content go viral; certain psychological triggers in your audience do. This infographic explains.

With a mix of print, online, social media, and in-store content, the apparel chain is giving its biggest fans everything they want.

When you look at the crap people flock to online, you have to wonder if creating great content is worth it.

There’s no better way to tell your company’s story than through video. When you have each of these types, you’re ready to watch sales skyrocket.