Some journalists might not like it very much and it can occasionally lead to problems, but it’s a revenue source that can’t be denied. Readers like it, too.
Ohio State University’s Wexner Medical Center pulls together compelling video, hot technology, and useful health content to tell story about improving patient care.
The iconic author has valuable takeaways, regardless of whether you’re creating content on a boat, with a goat, in the rain, on a train, in a box, with a fox, in a house, with a mouse…
Microsoft’s chief storyteller explains how his team finds and tells stories that attract customers, change perceptions and make the brand money. He explains how you can do it, too.
You’d love to create great content to lure customers or fans. But it’s such a drain on the budget. Or is it? Brandscaping’s Andrew Davis asks, What if content became a line-item plus?
The words in your subject line won’t send an email to the spam folder, nor are consumers trigger happy with the spam button. Watch out for these tall tales and more.
Make sure your content is easy to share, has a voice, solves customer problems and converts readers into buyers. If it doesn’t, it’s doomed.
Verizon recently scraped this blogger’s content without asking for permission or providing attribution — and then failed to make things right. Is there anything bloggers can do?
Content marketing can do wonders for your brand, but a whole lot can go wrong if you’re not prepared.
Piquing audience interest is one thing; turning the curious into a client is another. These approaches can help.
But even if it’s on its deathbed, there are ways to bring it back to health.
Almost 80 percent of chief marketing officers believe custom content is the future of marketing, and 50 percent of companies already have content marketing strategies.
National Jewish Health hammers home brand messages while educating the public on respiratory health. Newsroom-style story development plays a key role.
Videos have sparked news media stories. They helped bring an international conference to campus. They even persuaded the bosses to hire another communicator.
Yes, it shaves off time. It also shaves off engagement, as well as what might be the most intriguing part of your headline.
