Writers and marketing specialists must work in concert on letting potential visitors know precisely what is on your website and what value it has for them. Bait-and-switch is bad business.
The Gray Lady’s leaked ‘Innovation Report’ gives some insights about how it’s attempting to modernize and offers ideas about how marketers can do the same.
User-generated images and other materials are popular ways of raising brand awareness and fan engagement. Just be careful. There are several steps to take to protect yourself.
Encourage customers to share photos and videos of your products online, and get ready to watch sales soar.
You create good content, so why isn’t anyone sharing it? This infographic explains, and offers ways you can tweak your content so people can’t wait to share it.
Millennials do not share more content online than other generations. Actually, Baby Boomers do. Find out what other myths you should dismiss here.
Why did people donate to help a kid who made a cardboard game arcade? How did a game show boost the sales of IBM? Andrew Davis explains how great storytelling boosts ROI.
If you’ve been hearing about ‘snackable’ content and want to do it yourself, here are some ways to make it happen.
Staying current and planning ahead; embracing consistency and diversifying. Such are the complementary elements of effective online branding efforts.
Write for the search engine robots. Don’t keyword-stuff. And get rid of those ads. Take it from Tribune Co.’s SEO expert.
Write for the search engine robots. Don’t keyword-stuff. And get rid of those ads. Take it from Tribune Co.’s SEO expert.
Don’t worry; it’s not as hard as it sounds. This infographic will walk you through the three-step process.
First Security Bank’s Only in Arkansas website celebrates the state, its festivals, and the Frito chili pie. What it won’t plug is its savings accounts—or its customers.
An annual report in Instagram images? Crowdsourced casting for commercials? Store signs pointing out your top pinned products? How communicators are harnessing the power of visuals.
Create a hero. Remember the narrative curve. Hone your craft with Google Analytics. Great video—and great outcomes—are within reach if you follow these tips from producer Drew Keller.
