Content Marketing

A look at what topics get the most clicks and how long your content should be.

Do people want to read short or long posts? How long should a blog headline be? Is email marketing still effective? Get the answers here.

Just because you didn’t create your company in your college dorm room doesn’t mean you don’t have a compelling story. Consider these elements to begin crafting one.

Color influences 60 to 80 percent of a customer’s decision to buy. Does your organization’s logo and product line feature the right colors for your industry? Find out here.

There’s a ton of content swirling around online, and some of it is terrific. With all those crowns, though, how can your target audience find your stuff? Here’s how to build proper channels.

A few simple tweaks could mean the difference between 10 views and 100.

A whole lot of business websites just don’t cut it, according to research. If yours is falling into any of these traps, it may require some reworking.

Print this article out and stick it on your cubicle wall for help on days when your creative juices have dried up.

Would Emily Post approve of your email marketing strategy? See if your tactics appear on the do or don’t list to find out.

Learning the lessons of a successful first year, Coca-Cola is redesigning its Journey website and blog, Unbottled, to show off more of its content.

Some practices will disappear; others will become so common that distinguishing them from overall strategies will no longer make sense.

Are brand journalists real journalists? Some say no.

First, start by typing everything in Comic Sans. Second, retweet all of your Foursquare check-ins. Last, write a 3,000-word document that’s all about you—with no pictures.

Vocus’ State of PR and State of Marketing reports found that a little more than half of PR and marketing pros have content marketing strategies, but it’s not at full saturation yet.

Topics include physics in marketing, viral videos, and cross-cultural communication.