Content Marketing

A report from Havas Worlwide reveals how brands can connect with today’s youth.

Throw away those treatises on creating an organizational narrative. Instead, think like a silent movie director. Build a ‘three-legged stool.’ And learn from the makers of ‘The Fugitive.’

This infographic lists all the tools and tricks you need to get your content in front of more people.

You showed us your best writing and content creation skills. Now see who made the list of finalists in the 2014 Content Marketing Awards, presented by PressPage.

Read on for insights on storytelling, personas, marketing’s future and more.

The medical center teamed with MediaSource and garnered coverage on NBC and Huffington Post, boosting the Alzheimer test’s creator, a prominent doctor at the university’s Wexner Medical Center, as a subject expert.

As technology and communication channels change, so must marketers. Coding, analytics and newsjacking skills are just some of the talents marketing pros now need.

Are you looking for a way to make charts more appealing? Do you wish you knew what font was on your competitor’s ad? These tools can help.

Did your job make the list? If so, you may want to cover yourself in shark repellent.

Forward-thinking organizations are stacking their PR and communications teams with journalists so they can tell stories with human appeal.

Native advertising is controversial, but this infographic says it works. It’s also on the rise: 75 percent of publishers feature native advertising.

Ninety-percent of people check their inboxes compulsively, and 46 percent spend more than an hour reading emails.

Integrated marketing communications is poised to take on a whole new meaning, a new complexity, a bewildering fluidity. Are you ready?

Creative content without a data-based strategy won’t perform well, and neither will strategic content that’s unappealing. Here’s how to blend the two to create the perfect content marketing campaign.

Those sound like fighting words, but this infographic has the facts to back it up.