Though the term may seem trendy or overused, the use of games to help brand initiatives can connect companies to consumers and earn big rewards.
Numbers don’t lie. Here’s what they say about what works when you publish on LinkedIn.
Nationwide Children’s Hospital took the extra steps to package a story with brand journalism elements to attract mainstream attention. It worked. Here’s how you can replicate their efforts.
If you’ve ever spent hours creating a piece of content only to find someone else at your organization already created the same thing, this article is for you.
It’s never too early to start thinking about next year. Here’s what will keep marketers busy in the new year.
Seattle Children’s physician is a one-woman content machine, demonstrating that medical and other specialists can speak to the public at large.
How thinking and working like reporters ensures Mayo’s content reaches as many audiences as possible.
Budgeting season is here. If you’re curious how your peers will spend their marketing budgets in 2015, this infographic provides some insight.
If you’re not a convert to content marketing, you will be after reading how storytelling, scientific authority, expert opinion and customer testimonials will boost conversion of clicks into sales.
These common beliefs won’t help you, and they could even damage your brand.
Is the company’s branded local journalism site an example of a company providing a public service, or is it blatant propaganda, as some critics contend?
How many marketers eat lunch at their desks or waste half the workday on email? Find out here.
PR pros may feel like they’re competing against content marketers; in reality, the goals and methods are much the same.
The chipmaker drove 657,000 unique visitors to its iQ site by betting the promotional budget on its best-performing stories.
Personal stories, magazine-quality imagery, and a laser focus on content make Microsoft’s storytelling site a standout.
