Content Marketing

Huge companies need online engagement, too. Here’s a list of those that are hitting all—or at least most—of the right notes.

Let these presentations, deemed the best by SlideShare, serve as inspiration for the ones you’ll create this year.

Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.

Specifying your objective is just the beginning. Remember to consider distribution and an online home for your masterpiece, among other key concerns.

According to this infographic, organizations that use personalized marketing see a 19 percent bump in sales. What are you waiting for?

B2B content marketers say measuring content’s effectiveness will be their priority in 2015, and more than half plan to increase their content marketing budgets. What’s on your agenda?

Marrying images to clever or heartwarming words can boost your organization’s online profile. Here are some techniques for making a positive, lasting impression.

Podcasts are gaining mainstream popularity. Should your organization hop on the trend? The statistics in this infographic may help you decide.

Follow this formula to ensure your content reaches as many people as possible.

Extolling its virtues in a vacuum probably won’t yield much. Analyze how it could be tailored to your organization and get support from trusted co-workers. Then pitch the big bosses.

One keys on amplifying the brand identity and building affinity; the other focuses more on the customer’s journey—but which is which? It’s all about the desired outcome.

A new infographic from Uberflip lists all the attributes a content marketer must have to strike a perfect balance in his or her job.

Believe it or not, PR pros can take a page from The Brothers Grimm’s stories and other classic texts about fantastical lands and creatures.

Selecting the ideal information for your target audience is just the beginning. Superb execution involves proper structure, compelling visuals and efficient messaging.

People share content that reflects their personalities. Here’s how your organization can determine whether that blog post will go viral or stay in the shadows.