Content Marketing

These platforms can help practitioners gather relevant articles and videos without breaking the bank.

To ensure your content doesn’t lead to 404 error pages, have broken links or preach outdated practices, enlist the help of these resources.

Beyond the ‘drilling down’ and ‘10,000-foot views,’ there are plenty of misguided notions about social media, customer engagement and the rapid embracing of mobile technologies.

Beyond the ‘drilling down’ and ‘10,000-foot views,’ there are plenty of misguided notions about social media, customer engagement and the rapid embracing of mobile technologies.

As the brand journalism trend continues to grow, PR and marketing pros must learn the formula for telling great tales. These five tips can get you started.

Consumers—especially young ones with disposable incomes—are making the move from Instagram. Here’s what you should know about this rapidly expanding visual platform.

Need a place to organize blog post ideas? How about an image creator? An email distributor? Find all the resources you need in this list.

Smaller organizations, by necessity, have virtually everyone on staff involved in some way. Yours can do the same thing—by design, and with significant results.

Don’t publish that blog post unless you’ve checked off every item on this list.

Different types of content—social media, blogging, website copy—require different approaches. Check out these tips.

A new infographic from Shutterstock reveals the latest trends in images and video. Apply a few to your next visual project.

Tired of the same old corporate stories? Looking for something new for the intranet or the Web? Put on your press hat and borrow ideas from local journalists.

Brand and community managers can use this guide to embrace content trends without breaking the bank.

Millennials want content that’s concise, thought-provoking and funny. If it’s not, they won’t share it—nor want to buy anything from you.

If you don’t have a strong visual brand, now is the perfect time to craft one. These tips will help.