Content Marketing

The walls between PR, marketing and advertising continue to break down.

A change to promoted tweets and a new tool that analyzes how articles are shared across social media could bolster brands’ online efforts.

Seeking illustrative photos, a tool for building infographics, or a quick way to construct a meme image? Here are 14 solutions to try.

Your thoughtfully planned agenda need not lock you into stagnancy. Rather, it can give you a framework for balancing audience favorites with spontaneity.

Your thoughtfully planned agenda need not lock you into stagnancy. Rather, it can give you a framework for balancing audience favorites with spontaneity.

Are you curious what other content marketers’ goals are, or how they measure their tactics’ effectiveness? This infographic offers some insight.

The race for creating great content is underway. These tips can help corporate communicators compete.

People seem to prefer different kinds of posts at different times of year, a study from BuzzStream and Fractl found.

Content marketing is a discipline hamstrung by so-called best practices that discourage and mislead beginners and adepts alike, says this successful content-marketing veteran.

Your responsibilities have grown and morphed significantly over the past decade, and that momentum will continue. Here are key areas to address now and for the future.

An algorithm factored in tone, clarity and sentence structure, as well as the basics of solid grammar and spelling. The scrutiny was not good news for about 70 percent of companies.

These guidelines and techniques can help you reach a vast audience with fresh or repurposed content, all at an exceedingly low cost.

Are you all out of blog post ideas? These generators will help get your wheels turning.

Recipients want emails that are mobile-friendly and have short subject lines, a recent HubSpot study says.

PR and marketing pros can move past boring press releases and promotions with these ideas to boost interaction online.