Content Marketing

BlogPros examined blog posts that fared well, crunched the numbers, and figured out the factors that made them successful.

Corporate communicators have many roles, and the latest seems to be that of graphic designer. If you need to create images but aren’t sure where to begin, this infographic can help.

Whether you’re creating a logo for your brand or a communications campaign, these tips will ensure it’s memorable, unique and timeless.

Millennials get most of their information from the Web. Here’s how to ensure this generation finds your content before your competitors’.

They’re both valuable content marketing tools, but you must strike the right balance.

These six roles perform distinct and essential functions in your online branding efforts.

It’s time to tell executives that your corporate blog is making them money. Here are the statistics they ought to see.

Walt Disney evokes powerful memories and is adept in social media, listening, conversing and taking action to create new memories and new fans.

Baby Boomers, Generation Xers and millennials have similar opinions on how long content should be, where they view it and how they share it. Here’s what you should know.

You may be bowled over by how much more efficient and productive an editorial calendar will make you. It could even be the answer to that chronic writer’s block you struggle with.

LinkedIn and Red Bull’s content marketing strategies are bringing in money. Are yours? If not, try a few of these tactics.

Try these three approaches to bolster your brand or cause and to connect with your established and potential audiences.

Simply creating or curating posts is not enough. Feeble headlines, faulty metrics and targeting the wrong audience on the wrong channels can undermine your campaign.

Let’s face it: You’re simply too brilliant to have every blog post, video or Twitter chat become a one-off. What a waste. Spread your genius around with these handy helpers.

The walls between PR, marketing and advertising continue to break down.