Content Marketing

Executives often aren’t convinced that stories can sell products on their own, but the apparel company’s example proves otherwise.

Films like ‘Jurassic World,’ ‘Frozen’ and ‘The Avengers’ became blockbusters for a reason. Follow the lead of Hollywood’s marketing machine to boost your content’s momentum.

From SEO to conversion shortfalls to missing the boat on mobile, these costly mistakes can scuttle the brilliance of what you have to offer.

Fashion, food and fitness are helping these famous folks in the storytelling department. How might you apply their practices to your organization?

Explainer videos—short videos that tell an organization’s story—encourage online shoppers to buy more. Use this guide to craft the perfect one for your organization.

These resources can help you create and share eye-catching visual content in your next brand campaign.

Crafting an infographic involves much more than choosing fonts, colors and graphics. Follow this step-by-step guide to ensure your visuals deliver an unforgettable story and message.

The podcast focuses on a step-by-step look back at a 1999 murder case. Executive producer Julie Snyder and host Sarah Koenig offered their insights into its phenomenal success.

This infographic from Curata offers a thorough look at the types of measurement content marketers should be doing.

One successful candidate could manage social media content for shows such as ‘The Americans’ and ‘Sons of Anarchy’ through this week’s featured listing.

Cobbling together a promotional article about your organization and hitting the ‘publish’ button is not enough. Follow these practices to capture audience attention and build loyalty.

In five years, 80 percent of the world’s Internet consumption will be video, according to Cisco. Grand opportunities await us.

How-to posts, quizzes and lists with pictures have the best potential for going viral. Here’s why.

Infographics should strike a balance between respecting the nuances of the data and making the information easily digestible.

Many marketers and PR practitioners are smitten with this approach to messaging. Here’s why.