Content Marketing

A news-oriented website brings in patients and draws journalists’ attention to Cook Children’s in Fort Worth, Texas.

Sixty-six percent of online consumers have bought something because of a marketing email. If your messages aren’t inspiring people to buy, consider these tips.

This marketer says it’s time to accept the primacy of visuals in marketing. That means giving visuals precedence over words—and over captions, teasers, quotes and even headlines.

Industry pros have been talking about content marketing’s benefits for years, but it’s still one of the most effective tactics for attracting new business.

Bite-size bits of information—whether or not they incorporate visuals—can engage your audience and lead them to more substantial offerings promoting your organization.

Add a graphic design course to your holiday wish list, communicators. Infographics are the top technique for reaching audiences, and here’s why.

Communicators often tell the same stories year after year. These tips can help transform a lackluster tale into a news gem.

A financial company wins shares and praise for stories about bringing a dog home from Afghanistan and donations to emerging scholars.

Whether you’re new to blogging or a veteran content producer, this infographic offers helpful reminders about pitfalls that online writers should sidestep.

Maybe finger painting in kindergarten was the highlight of your artistic career. Not to worry. These platforms can help you translate hard data into engaging visuals.

Common blunders rob the heart and excitement from your organization’s stories. Here’s how to identify and avoid these messaging missteps.

Experts preach the importance of visual communication, but research shows just 11 percent of marketers feel they’re producing high-quality visuals and accurately measuring their success.

More and more people want information quickly and efficiently, and images are the best way to deliver. Here’s how your organization can stay on top of the visual content trend.

These days, bloggers write longer posts and spend more time on their sites. Do you? Should you? Consider these findings on the state of blogging.

Clarify. Avoid visual clichés. Hunt for stories in the data. A former Newsweek and AP graphics director offers tips for creating infographics your audiences will devour.