Content Marketing

These days selfies, celebrity breakups and dog pants—yes, dog pants—garner coverage. If you take pride in your pitches, read on.

Can’t afford a professional designer? Never fear. Tools as familiar as PowerPoint can help you distill data-heavy content into visuals that your audience will gobble up.

Inboxes today brim with offers, pitches and solicitations, and more people than ever are receiving email on their phones. Here’s guidance on how to grab your recipients’ attention.

With changing social media algorithms and online ad blockers, this method is becoming ever more important. It does require a hefty budget, though. Try these persuasive approaches.

Content marketers can get a lot of bang for their proverbial buck. Look at these reasons for launching or updating an email campaign in 2016.

Your brand reaches new dimensions that your competitors can’t even fathom, but if the tone of your messaging doesn’t deliver that excitement, your branding has failed. Try these approaches.

Putting your campaign on autopilot and guessing about your audience without the benefit of metrics will doom you in the coming year. Resolve to stop undermining your own efforts.

Some of these tips are old standbys; others are unique to the new year. Read on to determine which your organization should emphasize during our next revolution around the sun.

With all the changes and technological advances that 2016 will inevitably bring, here are some ways to set yourself up for success.

Need to persuade peers or higher-ups to use video in your branding and sales efforts? Here are a dozen terrific reasons to do so.

YouTube says the top 10 viral videos this year have generated more than 25 million hours of viewing time. What does this mean for brand managers?

Tired of getting just a handful of likes on each post? If you want your followers to comment on and share your photos, heed this advice.

Transforming articles into infographics, videos, podcasts and other formats can give your content new life—and make your job as a content creator significantly easier.

Atlanta-based brain and spinal injury center’s newsroom attracts and retains audiences through social media and paid promotion.

Color choices can make a huge difference in marketing materials. Here are some considerations to keep in mind.