Content Marketing

Behind every successful infographic are a sound strategy and distribution plan. Here’s what you need to create both.

Today’s digital age demands content leveraging and collaboration. And that requires security.

The role of petroleum in feeding the world. A volunteer mentoring effort at a high school. A gas station rebranding. Marathon Petroleum uses website to connect with people and offer its views.

Marketers and brand managers must steer away from making their organization the protagonist and focus on emotional tales about real people. P.S. Tidy endings are boring.

What does your content creation campaign have in common with the Oscars? A lot more than you might think.

Content marketers can grab views and boost visitor numbers without the hassle of creating articles from scratch. Here’s how to republish what you already have.

Never mind squeamish experts and their stuffy terminology. Whether you’re discussing consider organ donations or dirty diapers, straightforward language and graphics help.

Its new design supports a brand journalism strategy as journalists quote company experts and customers seek information on tax questions.

At every stage of the sales process—and beyond it reinforcing customer loyalty—this fun approach can keep your brand on consumers’ minds.

Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.

You’re probably wasting hours and hours racking your brain for ideas or doing research to answer daunting questions. Try these tactics to become a much more efficient blogger.

Your business or organization can establish itself as an industry leader and provide valuable information to consumers—while guiding them through the purchasing process. Here’s how.

There may not be a formula for viral content, but stories with the following attributes are likely to spark significant sharing.