Ensuring that people pass along your image, infographic or article isn’t easy. Recent data offer keys to tailoring your posts by format, platform and audience. Here’s what you should know.
Maybe your marketing team wields too much power in terms of your online production. Other staffers have insights and stories to share. Here’s how to get them involved.
If your team is overwhelmed with tracking and managing all of your organization’s content, it might be time to hire someone to streamline the process.
From adding a call to action to using captivating images, there are tons of ways to make content more engaging on social media. Here’s insight from a variety of experts.
Botching your kid’s music recital is one thing; blundering a professional assignment is quite another. Follow this advice to stay in the good graces of clients and grandparents alike.
A batch of one-time patrons is not enough to sustain any business endeavor. Use these tips to ensure that visitors stay on your site, come back for more and eventually become customers.
Adidas has moved from advertising to content marketing. To do this, it built newsrooms in 12 cities globally. Here’s a glimpse at what happened when its marketers started writing news.
Infographics are one of the most-shared forms of content. Take advantage of that exposure and use these tactics to ensure yours rank highly on Google.
Remember the acronym AIDA to attract eyeballs and bring about the action you desire.
Stop chasing shiny objects. Try storyboarding—it worked for Walt Disney. Stop selling, and embrace the power of responsive storytelling.
Surprise your audience. It’s not always about you. Find partners. Also, how about hiring a woman stunt driver and having some fun?
Images make your content more engaging and rank higher in search—but only if you’re using them wisely. Here’s what you need to know.
New websites WorkWell and WorkLife use brand journalism tools to expand their audience, from employees to consumers. The sites are bringing in new eyeballs, too.
Acronyms and initialisms abound in the industry, yet their long-form meanings are lost on new and old practitioners alike. Here’s a guide to deciphering the alphabet soup.
So many resources go into your publication that you’d better be doing it right, or your target audience will discard your investment for you. Here are five essentials for success.
