Ragan Insider Jamie Knightley
The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Content Marketing
Ragan Insider Bob Zeni
8 ways imagery makes your story more memorable
Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.
Ragan Insider Beki Winchel
Google, Microsoft and Verizon challenge Zoom, retail sales decline to new low, and PlayStation launches ‘Play at Home’ campaign
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
Ragan Insider Beki Winchel
Amazon shuts French distribution centers, Instagram tools for connection during COVID-19, and GIF use is up 33%
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Ragan Insider Jonathan Rick
How your content looks is just as important as what it says
The best writers are also designers. Here’s how to help your copy have some wow factor.
Ragan Insider Beki Winchel
Best Buy to furlough 51k employees, Carnival chief promises robust comeback, and Google reminds people to wash hands
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
Ragan Insider Ted Kitterman
How brand managers can show authenticity on COVID-19
It’s important to show you care, without seeming to be opportunistic. Here are some tips for striking a balance.
Ragan Insider Beki Winchel
Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Ragan Insider Beki Winchel
Steak-umm earns praise for Twitter rant, Twitter’s CEO pledges $1B to fight COVID-19, and Lowe’s closes for Easter Sunday
Also: Google Maps highlights takeout and delivery options, Wendy’s connects with social media fans virtually, Foursquare shows changing consumer behavior, and more.
Ragan Insider Beki Winchel
WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis
Also: Matthew McConaughey joins senior living facility’s bingo game, Disney offers virtual magic, CBS drama focuses on pandemic, and more.
Ragan Insider Beki Winchel
Zoom chief focuses on winning back trust, Hobby Lobby closes and furloughs most employees, and Apple makes COVID-19 face shields
Also: Ad budgets face bigger decrease than during 2008’s recession, Berlin Cameron helps small businesses, Etsy encourages sellers to make fabric masks, and more.
Ragan Insider Beki Winchel
Google lifts COVID-19 ad ban, Cannes Lions 2020 canceled, and Boeing asks for voluntary layoffs
Also: How consumers’ behavior has changed during the pandemic, Marvel offers free comic book stories, ways to cater to e-commerce shoppers, and more.
Ragan Insider Beki Winchel
Target, others to close for Easter Sunday, Home Depot stops selling N95 masks, and AdCouncil’s #AloneTogether PSAs
Also: FTC issues a scam Bingo game, marketers say data analysis is needed—not more numbers, Lowe’s shares quarantine-friendly activities, and more.
Ragan Insider Beki Winchel
Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day
Also: Influencers’ communities ask how they can help, Uber offers free rides for frontline health care workers, how communicators are sharing information during the pandemic, and more.
Ragan Insider Beki Winchel
Instacart, Amazon employees strike over COVID-19, Macy’s furloughs employees, and Google thanks health care workers in video
Also: Brand managers join the COVID-19 conversation with ‘social distancing’ messages, Girl Scouts moves cookie sales online, PR pros advise skipping on April Fools’ Day, and more.
