Today’s consumers want to get to know the brands they like and use. How should marketers relish that opportunity? A new report points to video. Here’s how to get started—or improve.
Despair not, marketing friends, for here are terrific, affordable online tech helpers to enhance your social media outreach and real-time info-gathering efforts.
If nobody can find it, it doesn’t matter if you’ve created the Next Big Thing. Use these four strategies to ensure your work is seen and drives results.
Crafting the perfect blog post, infographic or white paper is all about having the right mix. Use this infographic as a guide for your next campaign.
Does it ever feel like all you do all day is churn out content? If you’d like to reclaim some of your time, check out these time-savers.
Save time, attract readers and meet your business goals with Ragan custom publishing services.
Get tips on creating the popular visuals, including rules, resources and most searched-for infographic types.
Make videos of your employees. Photograph the junk in your organization’s closet. Use Hollywood and the NFL as reference points in internal comms. Learn from Southwest Airlines.
Data show that magazines might influence more purchasing decisions than many marketers might think. Here are highlights from a recent Nielsen Catalina study.
These elements include following journalistic tenets and combining the art and science of the discipline. Here’s how they can and should apply to your efforts.
If you can’t convince your boss or executives that your organization should be producing videos, throw a few of these findings their way.
Grabbing an image, piece of text or other element for your website or blog without permission is not OK, even if you give credit to its creator. An attorney explains the essentials of ‘fair use.’
‘Post it and forget it’ might be the easy route, but it won’t yield the audience engagement and conversions your organization needs in order to thrive. Follow these guidelines.
Many content marketers hope to see their organization’s content go viral. Although that might never happen, data from a recent study suggest it could be more possible than you thought.
‘Mobile’ and ‘live streaming’ seem to be on all marketers’ lips these days, and for good reason. Organizations that aren’t keeping up with prevailing practices risk losing their audiences.
