Content Marketing

PR pros often churn out high-quality articles and visuals, but how do you know they’re attracting consumers and boosting the bottom line?

Infographics, data visualization, images and GIFs—more and more brand managers are including them in their efforts. Check out these statistics and see how your strategy stacks up.

Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.

The presentation program has been around for ages, but thanks to this handy guide, comms teams lacking a graphic designer can put it to a new—and extremely helpful—use.

You’ve spent significant time planning, prepping and recording your podcast. Here’s how to ensure it attracts the audience it deserves.

Sixty percent of marketers believe visuals are integral to a marketing strategy, yet most don’t have the time, money or resources to create high-quality content. Can you relate?

This roundup of innovative email content not only will inspire you to pep up your campaigns, but also will offer valuable lessons to boost business.

Content marketers can get a lot of bang for their proverbial buck. Look at these reasons for launching or updating an email campaign in 2016.

If the tactic isn’t part of your content marketing efforts this year, you’re missing an opportunity to reach millions of consumers. Consider these facts.

That personal website might be segmenting you from potential consumers, rather than amplifying your brand. Are connections and larger content sites a better option?

Not sure how personal to get in your posts and social media updates? This communications pro offers his perspective to help you decide.

Brand managers who take advantage of customer service bots, native advertising, location-based SEO and more can get ahead of their competitors. Learn more below.

You don’t have to be a professional designer to make an attractive, effective marketing infographic. Don’t believe it? Read what this pro designer says.

Does video intimidate you? Are infographics starting to bore you? Check out this list of ideas for new ways to attract your audience through visuals.

In an age when customers are clicking on only 4 percent of emails, marketers have it rough. Try these tactics to write compelling messages with which your recipients actually want to engage.