Newsjacking California floods. Writing an open letter to rapper Jay Z. Communicators at the Colorado water utility are cranking up efforts to tell the stories they want people to know about.
They all visit YouTube, but each group expects different content from the platform. If any of these age groups are your target demographic, this is what you should know.
Wordsmithing alone isn’t enough in the era of Instagram and Snapchat. How can communicators compete without a photography background?
Your blog post or video might be captivating and inspiring, but unless you spread the word, it won’t reach your target audience and beyond. Try these approaches.
Should you publish weekly, daily or monthly? Will a 1,000-word post get more views than one that’s only 500 words? The answers are in the data.
Grab consumers’ attention with interactive tactics such as quizzes, worksheets and more. Try these ideas on for size.
Expand the reach and effectiveness of your content marketing efforts by hiring someone who can treat your branded campaigns and website like a newsroom. Here’s how.
Using particular language or hues in your marketing messages and online content can convert the average reader into a loyal customer. Here’s what you must know.
This pro argues that having patience, curiosity, discipline and other personality traits are just as important to success as strong writing skills. What do you think?
Whether you have HIPAA guidelines or SEC rules curtailing what you post online, here are tips for getting your organization’s voice out there without an ominous call from the folks in Legal.
One reason for producing and sustaining a business blog is to drive traffic to your organization’s website. Here are three ways to make sure those backlinks get the reach you desire.
Save time, attract readers and exceed business goals with Ragan custom content services.
To stimulate traffic and generate leads, one-off content pales in comparison to evergreen offerings, which have staying power and can resurge months, even years, after publication.
Look for information all-stars who can explain, clarify and provide reliable information for your blog’s audience.
This PR pro says corporate communicators are to blame for clickbait articles and false stories, because native advertising has changed the way readers look at articles. He also faults mainstream news outlets.
