Content Marketing

Speaking to your audience in clear, simple language is the key to landing your message.

Compelling photos and illustrations can increase page views and make your content irresistible. Try these gratis resources to improve your design.

The audio format has become an important channel for marketers and PR pros, but the metrics can be tricky. Downloads alone don’t tell the whole story. Here’s what to examine.

You don’t need extensive technical expertise to make your content easy to find through Google searches. Try these timeless approaches.

Savvy PR and marketing pros can increase traffic to their websites and boost brand awareness (and sales) by publishing posts that consumers want to read.

To reach this burgeoning group, PR and marketing pros must adjust their strategies and tactics. Here’s what you should know about these consumers—and how you can interact with them.

What’s hot? Email and social media. What’s not? Display advertising and direct mail. Check out these survey results.

Want to produce online content that will capture attention and boost your sales? Consider these ideas.

The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.

The denizens of Springfield have plenty to teach us about newsjacking, giving people a reason to care, balancing snark and not overstaying your welcome.

With the plethora of articles, videos and images created and posted online each day, PR and marketing pros must fight to be heard. Here’s how you can grab attention.

Seventy-five percent of marketers plan to pump up their dedicated spending in this crucial area. Are you investing enough to keep up with the competition?

Images are an integral part of brand manager’s success, and can better attract consumer’s attention. These infographics highlight the struggle to craft it, along with the payout.

To stay ahead of the curve, your strategy has to be mobile-friendly and video-heavy, yet agile enough to pivot along with consumer preferences.

Amid a deluge of online posts, yours must rise above the rest to convey your organization’s message and highlight its brand—and you have to get it all done by yesterday. Here’s how.