Content Marketing

Search engine optimization has evolved. Here’s how to take advantage of the opportunities it offers.

Clean, clear copy is essential to building your audience. Try these tools to make your content sing.

Especially if you’re flying solo or short-staffed, these helpful hints will help you keep your content fresh and your audience engaged and growing.

Using luminaries and kitschy characters to increase sales and brand cachet was around long before Instagram, but social media is taking this tactic to new heights.

If you can’t afford a Kardashian to pump your product, maybe you should target tastemakers with more modest—yet narrowly focused and engaged—followings.

Most marketers have used the tactic in their campaigns, and 94 percent said it was effective. Which social media heavyweight should you work with, though? Consider these findings.

Taking a generous approach with your marketing can generate positive PR, boost your SEO and build credibility.

Come to your next meeting armed with statistics and ideas that can boost your communication strategies. This infographic will give you the ammunition you require.

A recent report gave a state-by-state breakdown of viewers on the video platform, revealing interesting insights for marketers looking to target consumers.

The market for immersive technologies is projected to reach $120 billion by 2020, yet many remain skeptical. Are we on the brink of a marketing revolution, or is this another passing fad?

People process images 60,000 times faster than text, which is shaping the latest digital mega-trends.

This year’s competition for a new chip flavor marks the company’s fourth year of the campaign-turned tradition.

The brand offered the city’s residents the chance to don their frankfurters with the red condiment that they have adamantly shunned. Consumers’ reactions was mixed.

From the spoofing of spammers to Seth Godin’s intriguing notions about the merit of horrible ideas, these online videos can help you find hidden value in unlikely sources.

If search results are disappointing, feedback is meager (or nonexistent) and sales are lagging, it’s time for a tune-up—or maybe an overhaul. Here’s what to look for and how to fix it.