Many writers and marketers have pivoted to a ‘less is more’ approach, focusing on quality over quantity, a survey finds. Paid promotion, strong visuals and professional editing are crucial, too.
Plan for more data-driven decision making, hyper-personalization and the rise of ‘smart’ content.
Replenish your well of creativity with help from Google, Buzzsumo, Quora and SEMrush.
The Netflix hit’s second season becomes available Oct. 27, and fan excitement has been boosted by robust campaign messages and partnerships. Here’s what communicators can take away.
When the distinguished Scripps Health brand lost its pizzazz, leaders looked to regain the luster. Today, as they reap the rewards, they reflect on their successes.
Mind these missteps to remain in Google’s good graces and to keep your search rank strong.
From podcasts to how-to videos and guides, this list can help you get a jumpstart on creating that which entices customers to come back for more.
When blogs, podcasts and other material are plastered with ads, audiences lose interest. Free content can create customer loyalty and excitement. Here’s how.
Check out Hemingway, Canva, Evernote and Smallpdf to make your life easier, snazzier and more grammatically correct.
Research your audience, consolidate your data, and craft your copy. Once you’ve selected your style and format, review your work and then promote it thoughtfully.
A recent report by the Content Marketing Institute revealed several characteristics of communicators who excel, along with the importance of cutting what isn’t working.
The search engine used to require publishers with paywalls to offer a few stories for free each day, but after complaints of declining revenue, it’s embracing a new model and partnership.
Lack of sleep can literally kill you. This piece offers tested techniques for falling into dreamland every night.
If you’re overwhelmed by this important element of PR and marketing strategies, take a deep breath and consider these insights.
The author separates the wheat from the chaff to provide a list of tomes that can boost your knowledge and help you succeed at work.
