Content Marketing

To inspire, involve and uplift your audience, take a page from the playbooks of P.T. Barnum, De Beers and Red Bull.

Perhaps you’re up to speed on Google’s suite of products, but what about helpful tools like Knak, HotJar, Libsyn or WhatRuns?

The company hopes to draw businesses to its platform by offering access to a large user base. Here’s what marketers and other communicators should know about the rollout.

Don’t make your readers reach for a dictionary. Keep copy concise, tidy and straightforward.

Artificial intelligence, microsites, clean data and video are all the rage.

Carve out time to expand your knowlege about analytics, SEO and HTML in 2018.

Most organizations have blogs, so you must attract and keep readers’ attention as long as possible. This piece reveals secrets for outstanding copy and best publishing times.

You don’t have to produce a movie to get moving pictures into your content streams. Here is how to make the most of an internet phenomenon like no other.

Make sure you slice off a bit of budget for micro-influencer campaigns, data-driven personalization and augmented-reality content.

Should you publish weekly, daily or monthly? Will a 1,000-word post get more views than one that’s only 500 words? The answers are in the data.

Last-minute campaigns are rarely effective. Use this handy list to schedule timely, topical initiatives for the coming year.

The trend of using social media bigshots to push your content is gaining momentum, but proving the return on investment is still a major challenge.

As the strategy gains momentum—and budget dollars—in organizations around the world, communicators say they’re getting more savvy. However, measurement still confounds them.