Whether you are a seasoned pro or a newbie just getting your start, digital technology is a large part of your day. Here are some essential lessons all pros should learn.
Bookmark your blogs. Curate helpful articles. Alphabetized for your convenience, here’s a batch of advice about how to promote your pieces.
From chatbots to live video, technology can help you engage with a broader audience. Don’t forget the personal touch, though; today’s consumer demands it.
Find out what you should be doing this year if you want to improve your hospital’s reputation and attract new patients—not to mention boost your internal credibility.
It’s not enough to drop in some text, scrawl a subject line and hit ‘send.’ Timing—and structure, follow-up, tone, responsive design, strategy, aesthetics and moderation—are everything.
To create a well-rounded group of creative superheroes, start with a journalist, a graphic designer and a data scientist.
In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.
Whether you are new to the industry or a seasoned pro looking for a promotion, these programs can help you beef up your résumé.
McDonald’s, Wingstop, Food Network and more are hoping to win consumers’ hearts leading up to Feb. 14—and they’re pulling out all the stops.
Don’t abandon your content stream just yet. Write (and edit) with your audience in mind, use compelling images, and post at strategic times of the week.
To boost the quality and volume of your output, take advantage of helpful tools like Kred, Hemingway and HubSpot’s Ideas Generator.
Sign up for webinars, listen to podcasts, and publish posts on LinkedIn. Also, try creating custom images and meticulously fine-tuning your SEO.
The results reveal prominent writers’ and marketers’ secrets to success. Frequency matters, as does length—as long as you’re providing useful information and not just meeting a word count.
From promotional hyperbole to retouched or ‘found’ photos, perils abound. Follow these guidelines to stay out of court and maintain consumer trust.
Don’t assail inboxes with salesy, generic fluff. Make your content useful, personal, emotional and honest.
