Rebecca Shaffer
50 ways communicators can navigate the ‘new normal’
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Brand Journalism
Ragan Insider LaTonya Taylor
How a college’s spirit—and spirituality—came forth amid the pandemic
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Ragan Insider Robby Brumberg
Case study: How WPS Health Solutions is engaging employees and helping execs shine during the pandemic
Follow this guidance to craft content that humanizes your leaders and makes employees feel heard, valued and respected.
Ragan Insider Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Ragan Insider Jim Ylisela
Brand journalism metrics surge during pandemic
Digital platforms across industries draw big audiences with reliable news, analysis and commentary
Ragan Insider Bob Zeni
8 ways imagery makes your story more memorable
Here are some tricks for adding visual interest to your content to boost traffic and juice key metrics.
Ragan Insider Rick Beller
How offering historical context helps in a crisis
Your crisis communications should be able to lean on your past record. Here are some ways to tell that story to help bolster your reputation and build trust.
Ragan Insider Ted Kitterman
During the COVID-19 pandemic, buzzwords are getting a workout
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
Ragan Insider Andrea McCarren
How to use brand journalism to engage your community
When looking to engage internal audiences and highlight important stories within your organization, having a journalist’s eye can help you find the story gold.
Ragan Insider Beki Winchel
Google releases COVID-19 website and search, Carnival chief defends coronavirus response, and Starbucks and GameStop close their doors
Also: Google News offers ‘fact check’ section, MasterClass offers free resources, how COVID-19 is affecting marketing budgets, and more.
Ragan Insider Beki Winchel
Marriott, Norwegian Air and more announce layoffs; Target, other chains offer special hours for at-risk shoppers, and EU asks Netflix to slow streaming
Also: More than half of all employees are preparing for job cuts, a PR agency offers its wire service for free, the importance of executive communication, and more.
Ragan Insider Beki Winchel
Department stores close across the nation, hotel chains ask for $250B in government aid, and Facebook fights COVID-19 misinformation
Also: The Edelman Trust Barometer shows the importance of employer communications, Airbnb marketing head experiments with virtual networking, outstanding newsrooms, and more.
Ragan Insider Jim Ylisela
Covering COVID-19: Amid the pandemic, brand journalists step up their storytelling
As this strain of coronavirus disrupts business and everyday living, organizations’ newsrooms are providing vital information to their targeted audiences. Here’s what you need to know.
Ragan Insider Robby Brumberg
Inside Blue Cross Blue Shield of Massachusetts’ robust newsroom
More than a standard brand journalism endeavor, Coverage cranks out invigorating content geared to help readers live full, healthy lives.
Ragan Insider Ted Kitterman
Why and how Trek Bicycles launched a powerful podcast
The bike-maker wanted to highlight the stories of cycling fans as well as high-profile athletes with a relationship to its product. The result offers many takeaways for brand managers.
