Jim Ylisela
How to edit a story
The art (and science) of finding what’s not there but should be.
Brand Journalism
Michael Kaye
Why interviews should have ‘tweetable’ soundbites
The former global communications and public relations lead for OkCupid shares how the brand broke through a changing media landscape and crowded market—with just one interview.
Emma Atkinson
Let’s not ‘circle back’ on 2021: Michigan school releases annual list of banished words, phrases
Lake Superior State University really wants you to stop calling this our “new normal.”
Ragan Insider Helen Deverell
5 techniques for uncovering terrific employee stories
Prepare questions, but stay curious and divert from your planned path. Ask about experiences. And always include the ‘why.’
Sally Ann O’Dowd
4 ways to help your team move from tactical to strategic communications
Learn how to stop being an order taker and take the lead as a strategic advisor.
Rebecca Shaffer
8 lessons communicators learned in 2021
The communications industry has fundamentally changed . . . for the better.
Robby Brumberg
How Rebecca Acevedo, WSFS Bank’s director of communications, stays ahead of the game
The accomplished financial services executive shares about the importance of continuous learning and analyzing metrics–and how comms pros can remain indispensable.
Jim Ylisela
5 films to help you think like a journalist
Tips on reporting and writing from Woodward, 60 Minutes – and Ron Burgundy.
Ragan Insider Robby Brumberg
Consistent messaging strengthens communication at the University of Alabama at Birmingham
Two of the school’s top communicators share their strategic pivots and continuing efforts to keep the school thriving through uncertainty and COVID concerns.
Brendan Gannon
Alibaba’s corporate newsroom packed with original content from journalists attracts social media followers, press
Its Alizila site features stories about relevant Chinese markets, too. This has earned the company a win in the Online Newsroom category of Ragan’s PR Daily Awards.
Sally Ann O’Dowd
5 ways to draw out even the most reserved sources
Follow this guidance to make even shyest subjects shine—and freely share colorful quotes.
Ragan Insider Ted Kitterman
As the NFL returns to the field, Lincoln Financial Group shows how to join the action
The firm, which owns the naming rights for the Philadelphia Eagles’ stadium, is using its gridiron connections to boost brand loyalty.
Sally Ann O’Dowd
5 tips for being a brilliant brand journalist
Read voraciously, be persistent in your pursuit of truth, and don’t be afraid to ask for help.
Sally Ann O'Dowd
‘A privilege to have rich conversations for a living’
Kevin Kaminski, group editor of Lifestyle Media Group in South Florida, shares career highlights and describes the three traits of successful publicists.
Sally O’Dowd
For BOK Financial, words matter as much as the numbers
A look inside why and how the bank launched a brand journalism site during the pandemic—and the coverage it’s attracted from the press.
