Business fluency questionnaire: 12 ways communicators can demonstrate value
Do you know your business? Ask yourself these questions, and learn how they can help level up the perceived value of the comms department.
Communicators can request resources until they’re blue in the face, but they’re unlikely to get approval for their most ambitious — or even their most mundane — plans if they lack a firm understanding of the business.
So says Julie Baron, 30-year comms veteran and trainer at RCG, who took the stage at Ragan’s 2024 Employee Communications & Culture Conference to address ways communicators can act — not as communications experts, but as business partners to leadership.
“It’s all about being strategic and delivering tangible business results that your leaders are after,” she said.
Simply put, communicators need to be aware of not just the goals of their department and imperatives around performance and profitability, but also how their organization’s business operations function, the organization’s financial status and objectives, and the ways in which competitors are pursuing similar objectives.
She started with an assessment quiz consisting of 12 questions to help the audience assess their understanding of their organizations’ business model and needs.
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