Burger King explains net neutrality in Whopper ‘slow-lane’ prank
The chain hit the brakes on its signature fast-food sandwich to teach customers about the FCC’s recent action to favor certain providers of internet content. Those who didn’t get it finally got it.
When fast-food hits a speed bump, it’s jarring—and that’s just what Burger King wanted.
The restaurant chain created a video—a la last year’s anti-bullying PSA—to educate the public about the implications of the recent repeal of net neutrality.
The stunt was covered by many publications looking to tease out a motive for the video and ascribe either marketing brilliance or folly to the decision.
David Miami, the agency behind so many clever BK campaigns in recent years, made the new spot. It’s very different than the “Bullying Jr.” PSA, but in some ways works similarly.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
