Brand messages that scored during Super Bowl LVI

Budweiser’s Clydesdales were back in the big game on Sunday as the NFL and its brand partners looked to turn the page.

Fans were back in the stands for Super Bowl LVI. And brands were ready to get back to a more normal viewer experience with their advertising campaigns. The cost for getting your brand into the broadcast soared to record numbers this year. A 30-second ad cost $6.5 million, up from $ 5.5 million last year.

Here’s a look at the top performing ads as tracked by social media measurement platform Sprinklr:

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Avocados from Mexico also got top marks for brand sentiment—a measure of positive brand mentions on Twitter:

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However, the brand’s big moment was marred by news that the U.S. was halting the transport of avocados from the region Michoacan over security worries.