Big-name consulting companies fail Twitter test

The majority of global firms aren’t leading by example when it comes to social media

Big-name consulting companies like McKinsey and Accenture position themselves as global leaders so you’d think they’d be ahead of the pack in social media.

Wrong.

Or at least my little experiment showed that some of these big fellas have little ears when it comes to listening and responding to at least some social media queries.

To put their social media attennae to the test, I tweeted the following last week to seven of the world’s biggest consulting firms, calling out their respective Twitter names in my tweets:

@bigname consulting company, can you help? Trying to reach someone in PR in US to interview for a story & could use some direction?