Tell us about your product or service and the audience you were hoping to get out in front of. How did you target businesses that could benefit from yours? We want to see the campaign you created and how it strengthened the new and established relationships you’ve built in your industry. Please include examples and results.
This category celebrates exceptional campaigns targeting consumers directly, showcasing how brands connect with audiences through impactful messaging and innovative strategies. Entries should demonstrate strong creativity, clear objectives and measurable results that drive engagement and brand loyalty.
Whether you built your brand from scratch or revamped it this past year, we want to hear about it. Explain how you crafted your new identity and marketed your brand to stand out among your competitors. Share stats that prove your branding or rebranding was a success. If this is a rebrand, please share before-and-after samples and let us know the strategy behind your change.
This category recognizes campaigns that excel in building, maintaining, or restoring a brand's reputation. Submissions should demonstrate strategic planning, crisis management if applicable, and the ability to positively influence public perception and stakeholder trust.
We’re looking for organizations with talented storytellers who published engaging narratives that earned incredible engagement. Your stories set you apart from the pack, and we want to see how you delivered captivating content to the masses. Include and samples, links or other materials that showcase your work.
How did you raise awareness, spread vital information or rally people to act for a good cause? Show us how you've promoted your cause with clever, passionate and engaging PR. Did you rely on traditional tactics such as PSAs and op-eds? Did you start a virtual firestorm with hashtags or viral video? Tell us how you did it.
How did you take a community service initiative from idea to reality? Did you create a campaign to bring awareness to a community in need? We want to see everything you produced: social media content, newspaper and magazine ads, white papers, op-eds, radio and TV advertising, direct mailings—all of it. Don't forget results.
What stories did you tell on behalf of your brand? We want to see what you wrote, edited, shot or published. Share work that skillfully wove your organization’s narrative into tales of customer or staff experiences. We love stories that subtly proved your subject matter experts were the industry leaders. What were the goals of your campaign or project? What were the results? Don’t forget to include a link and screenshots of your work.
We want to see how you delivered stellar messaging to all stakeholders—both internally and externally—and built your organization’s identity and brand. What channels did you use? What was the overall goal of the campaign? How did you achieve success? Share the details with us.
How did you confront and power through a crisis this past year? Tell us what your strategy was for getting your message to the right audience in a timely and tactful manner.
You created a campaign or initiative that promoted diversity, equity and inclusion. What were the goals? How did you use your communications platform to combat discrimination against the marginalized group(s) you were supporting?
This category shines a spotlight on the most innovative and impactful email campaigns that captivate audiences and drive engagement. These emails not only stand out in crowded inboxes but also leave a lasting impression on recipients, setting new standards for excellence in email communication.
This category celebrates initiatives that enhance communication, engagement and collaboration within organizations. Entries should showcase strategies that improve employee morale and retention while fostering a positive, inclusive workplace culture.
We want to hear about the organizations that employees love to work for. How did you attract new employees, while engaging and retaining your current workforce? We want to hear how you delivered messaging about what makes your organization a great place to work.
Tell us how you communicated your organization’s environmental, social and governance efforts. How did you engage stakeholders? What information did you provide? We want to know what your organization is doing in the areas of sustainability and societal impact—and how you delivered these results.
How did you get the word out and build excitement for your event? How was your plan creative and effective? What tools did you use to execute: social media or traditional communications? Don’t forget to send samples of your work and show us pictures of your exciting soirée.
This category recognizes outstanding individual campaigns that achieve remarkable results on social media. Submissions should demonstrate creativity, strategic targeting, and measurable impact in engaging audiences and boosting brand presence across platforms.
This category honors excellence in communication strategies led by company executives. Submissions should showcase how leaders effectively share their vision, engage with stakeholders and enhance the organization's reputation through impactful messaging and authentic storytelling.
This category will honor the innovators who seamlessly blend external messaging with internal engagement, showcasing campaigns that not only resonate with external audiences but also foster a sense of unity and purpose within organizations, setting a benchmark for excellence in integrated communications.
This category recognizes exceptional strategies for communicating with investors and other financial stakeholders. Submissions should demonstrate clear, transparent and timely messaging that builds trust and supports informed decision-making.
Your message reached audiences far and wide. We want to know how you gained the momentum to take your brand international. How does your message cross geographical boundaries? How do you make your message relevant and interesting where you live and useful to those across oceans? What was your story? Where did it travel?
This category celebrates campaigns that use unconventional, creative strategies to capture attention and create buzz. Entries should showcase innovative approaches that drive brand awareness and engagement through memorable and impactful experiences.
Partnering with the right celebrity or influencer can make a huge difference in a campaign. How did you find the best fit for your product or service? What did you hope to achieve? Share what made your campaign a success.
This category honors exceptional campaigns developed and executed by in-house teams without external agency support. Submissions should demonstrate creativity, strategic planning and measurable success in achieving organizational goals.
This category recognizes proactive strategies to anticipate and address emerging issues that may affect an organization's reputation. Submissions should demonstrate thoughtful planning, stakeholder engagement and effective communication to manage potential challenges before they escalate.
How did you put together a well-coordinated mix of promotional messages that reinforced your brand awareness to the media? Did you use content marketing and storytelling in your media relations blitz? What were the results?
Your impeccable marketing savvy led to incredible success for your campaign. What was your strategy? Which tactics did you employ? What channels did you use to deliver your messaging? Don’t forget to include your goals, execution and success metrics.
This category celebrates outstanding campaigns that promote and execute successful media events. Submissions should demonstrate strategic planning, effective media outreach and engaging event experiences that drive coverage and achieve campaign goals.
As PR moves away from traditional press releases, reporters are getting bombarded with more creative email and multimedia pitches than ever before. Did your organization create a pitch that got major attention? What made your pitch irresistible? Dazzle us.
This category recognizes exceptional campaigns that build and maintain strong relationships with media outlets and journalists. Submissions should showcase strategic planning, targeted outreach and impactful press coverage that elevates brand visibility and messaging.
This category honors outstanding strategic planning and execution across media channels to achieve clear communication goals. Submissions should demonstrate innovative approaches, precise targeting and measurable impact in reaching and engaging audiences effectively.
This category celebrates campaigns that effectively engage and resonate with diverse cultural audiences. Submissions should showcase inclusive messaging, cultural sensitivity and strategies that bridge cultural gaps to drive meaningful connections and engagement.
This category recognizes campaigns that successfully capitalize on current news events to amplify their messaging. Submissions should demonstrate timely, relevant strategies that enhance brand visibility and engagement by tapping into trending topics.
This category honors exceptional campaigns that support nonprofit organizations in achieving their mission and goals. Submissions should demonstrate creative approaches, impactful storytelling and measurable results in raising awareness, funds or support for the cause.
You or your client created original research and the results were highly beneficial. Did you share it with the public? Did this help position your organization, its leaders or your clients as an authority on the topic? Share with us your original research and the results.
This category honors campaigns that achieve remarkable results with limited resources. Submissions should showcase creativity, resourcefulness and strategic planning to deliver impactful communication and engagement despite budget constraints. Campaign budgets in this category should not exceed $5,000.
This category celebrates bold and imaginative stunts that capture attention and generate buzz. Submissions should demonstrate how the stunt aligns with the brand or campaign goals and the impact it had on audience engagement and media coverage.
This category honors the outstanding efforts of communication professionals who lend their expertise to causes that make a meaningful impact. Submissions should demonstrate how the campaign leveraged creativity and strategic planning to drive meaningful results for the cause.
Tell us how your campaign blew away customers, competitors and the media with the launch of a new product or service. Describe the tactics and strategy, and tell us about how sweet the outcome proved to be.
This category celebrates campaigns that effectively influence public policy or shape public opinion on important issues. Submissions should showcase strategic planning, stakeholder engagement and measurable impact in achieving campaign objectives.
This category honors campaigns that promote awareness or change around important social issues. Submissions should demonstrate impactful messaging, strategic planning and measurable success in engaging audiences and driving positive outcomes for the community.
Tell us how you successfully rolled a rebrand or repositioning of your organization or client’s organization. What made it successful and how did you make things as smooth as possible?
This category celebrates campaigns that champion social justice and advocate for meaningful change. Submissions should demonstrate powerful storytelling, strategic planning and measurable impact in raising awareness and mobilizing support for the cause.
This category recognizes exceptional use of social listening techniques to inform communication strategies and enhance audience engagement. Submissions should demonstrate insights gained from monitoring conversations and feedback on social media, resulting in strategic actions that drive positive outcomes.
This category honors campaigns that effectively use social media platforms to engage and connect with audiences. Submissions should demonstrate strategic planning, creativity and measurable results across platforms to achieve communication goals.
This category recognizes organizations that prioritize environmental stewardship and community engagement. Submissions should highlight innovative approaches to giving back and improving reputation through impactful actions and clear messaging.
Tell us about the captivating stories told through your campaign. What mediums did you use? Which channels helped you tell your stories? What story were you trying to tell? We're looking for engaging narrative campaigns that delivered results.
This category celebrates campaigns that position individuals or organizations as leaders in their field through insightful content and expert perspectives. Submissions should demonstrate strategic planning, high-quality messaging and measurable impact in establishing authority.
This category honors innovative campaigns that effectively integrate generative AI technologies to enhance communication efforts. Submissions should demonstrate creative applications, strategic use and measurable outcomes that advance the campaign's goals and audience engagement.
Numbers don’t lie, and you built a campaign around metrics that led to success. How did you use data to tailor your campaign? How did you decide which metrics were important? Share the results that proved your success.
This category honors outstanding single video productions that deliver compelling narratives and achieve strategic communication goals. Submissions should showcase creativity, technical excellence and measurable impact in engaging audiences and conveying key messages.
You told stunning visual stories—and we want to hear about them. Share your video campaigns that engaged audiences and kept viewers glued to their screens. What were the goals of your campaign? On which channels were these videos delivered? Tell us about your captivating video campaign.
This category celebrates exceptional video series that tell a cohesive story or convey a consistent theme across multiple episodes. Submissions should demonstrate creativity, audience engagement and a strategic approach to storytelling that supports the series’ objectives.
This category recognizes campaigns that achieve widespread online popularity and high levels of engagement. Submissions should demonstrate creativity, strategic execution and measurable impact in reaching and resonating with large audiences.
This category honors campaigns that use visuals to tell engaging and impactful stories. Submissions should showcase creativity, technical excellence and the ability to convey messages and evoke emotions through visual media.
This category celebrates exceptional campaigns within the arts, entertainment and media sectors that engage audiences and drive buzz. Submissions should demonstrate creativity, strategic planning and measurable success in promoting events, projects, or talent within these industries.
This category recognizes standout campaigns that promote beauty, fashion or lifestyle brands and initiatives. Submissions should demonstrate creativity, innovative storytelling and measurable impact in engaging target audiences and elevating brand presence.
This category honors exceptional campaigns that promote cannabis or CBD products while adhering to legal and ethical standards. Submissions should demonstrate creativity, responsible messaging and measurable success in reaching and educating target audiences.
This category celebrates exceptional campaigns that promote consumer packaged goods effectively and creatively. Submissions should showcase strategic planning, engaging storytelling and measurable results in driving sales and brand loyalty.
This category honors campaigns that effectively promote educational initiatives, programs or institutions. Submissions should demonstrate strategic planning, clear messaging and measurable impact in reaching target audiences and advancing educational goals.
This category recognizes campaigns that excel in promoting finance and banking products or services to target audiences. Submissions should demonstrate strategic planning, clear messaging and measurable outcomes in building trust and driving engagement with customers.
This category celebrates exceptional campaigns that promote food and beverage brands or products with creativity and impact. Submissions should demonstrate strategic planning, engaging storytelling and measurable results in driving sales and brand loyalty.
This category honors campaigns that effectively promote destinations, hospitality services or tourism experiences. Submissions should demonstrate strategic planning, engaging storytelling and measurable success in attracting visitors and enhancing brand perception.
This category celebrates exceptional campaigns that promote manufacturing brands, products or services. Submissions should demonstrate strategic planning, innovative messaging and measurable outcomes in showcasing the unique value and quality of manufactured goods.
This category honors outstanding campaigns that promote professional services such as consulting, legal or financial services. Submissions should showcase strategic planning, targeted messaging and measurable results in building brand awareness and fostering client relationships.
This category celebrates exceptional campaigns that promote retail brands, stores or products. Submissions should demonstrate strategic planning, engaging storytelling and measurable success in driving sales and customer loyalty.
This category recognizes exceptional campaigns that promote sports teams, events or related brands. Submissions should demonstrate strategic planning, creative storytelling and measurable impact in engaging fans and driving interest.
This category celebrates exceptional campaigns that promote technology or information services to target audiences. Submissions should showcase strategic planning, innovative messaging and measurable success in educating and engaging customers.
Anything we missed? Add your entries in this category.
his category honors an outstanding public relations professional who demonstrates exceptional leadership, strategic thinking and impactful communication skills. Submissions should highlight significant achievements, innovative approaches and measurable success in elevating the field of PR and delivering results for clients or organizations.
This category celebrates an exceptional marketing professional who demonstrates outstanding leadership, creativity and strategic expertise. Submissions should highlight significant achievements, innovative campaigns and measurable impact in driving results and elevating the marketing profession.
This category honors an exceptional media relations professional who demonstrates expert skills in building relationships with journalists and media outlets. Submissions should highlight strategic planning, impactful media coverage and measurable success in promoting clients or organizations through effective media engagement.
This category celebrates an outstanding social media professional who excels in crafting engaging content and fostering online communities. Submissions should highlight strategic planning, creativity and measurable success in building brand presence and driving audience engagement across social media platforms.
This category honors a young professional, aged 30 or under at the time of the nomination, who demonstrates exceptional talent and innovation in their field. Submissions should highlight achievements, fresh perspectives and measurable impact in contributing to their organization's success or making a mark in their industry.
This category celebrates an executive who demonstrates exceptional leadership, vision and impact within their organization or industry. Submissions should highlight strategic decision-making, innovative initiatives and measurable success in achieving organizational goals and driving positive change.
This category honors an agency that demonstrates outstanding creativity, strategic excellence and impactful results for clients across various campaigns. Submissions should showcase a track record of success, client satisfaction and innovation in delivering exceptional services and achieving measurable outcomes.
This category celebrates a marketing team that consistently delivers exceptional results through creativity, collaboration and strategic execution. Submissions should highlight significant achievements, innovative campaigns and measurable impact in driving success for clients or their own organization.
This category honors the most exceptional PR team that has delivered outstanding results through strategic planning and seamless execution. Entries should demonstrate the team's ability to navigate challenges, drive impactful campaigns and foster strong relationships with stakeholders while elevating the organization's reputation.
This category honors a distinguished individual in the PR industry who has made significant and lasting contributions over their career. Submissions should highlight the nominee's outstanding achievements, leadership and impact on the field of public relations. Nominee’s must have at least 20 years’ experience.