Nonprofit blog tells stories of remote Central Asia
In creating compelling narratives about the people it works with, the Central Asia Institute has created a winning blog.
A girl living high in the Himalayas gets surgery to repair a hole in her heart. Rural teachers study map reading. Children attending an Afghan tent school become the first literate generation of their seminomadic community.
These are some of the stories featured in the blog of the Central Asia Institute. Along with a compelling design, they won the institute the gold in the Best Blog category of PR Daily’s 2014 Nonprofit PR Awards.
The institute is a nonprofit based in Bozeman, Mont., that says its mission is “to empower communities of Central Asia through literacy and education, especially for girls, promote peace through education, and convey the importance of these activities globally.”
CAI reports that it primarily works in isolated, mountainous regions of Pakistan, Afghanistan, and Tajikistan, where there are major obstacles to education. Few organizations serve the areas, and the institute works collaboratively with local populations to ensure long-term sustainability and success.
The blog is a vivid reminder of just what a blog can do to promote the work of a nonprofit, not only in this remote but geostrategic region, but around the globe.
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