Game-Changer: Dara A. Busch
As the President, Consumer Division, at 5W Public Relations, Dara A. Busch is shaping the PR industry through knowledge, experience and innovation.
On any given day she leads a team of approximately 80 employees and provides strategy and guidance on how to execute successful communications programs for clients. Known as a role model at the agency and beyond, Busch has been instrumental in the introduction of several new programs and initiatives.
Thanks to Busch's innovation and fearlessness, 5W’s cannabis division revenue has grown from zero to $1.6M in just over a year. Busch was instrumental in the formation of 5W’s strategic partnership with London-based PR agency, The PHA Group. She also helped introduce the 5W/PHA Exchange Program, which enables employees of 5W and PHA to work in each other’s international PR offices, observe how campaigns are activated, and gain a global perspective on communications services.
Busch created the 5W PR Measurement and Analytics Task Force. Combining staff from all levels and practice areas, the group shares analytics, metrics and reporting standards across departments and accounts on an ongoing basis.
Busch has gone above and beyond to innovate, improve and enhance the PR industry—all while helping to mentor the next generation of PR pros.
For her efforts, Ragan is proud to recognize Dara A. Busch as an honoree in the Game-Changer category of its Top Women in Communications Awards.