PR Daily’s Media Relations Awards Virtual Gala

Virtual Gala

On Thursday, Oct. 15, 2020, Ragan and PR Daily honored all of the finalists from the Media Relations Awards during a virtual gala. The event featured Ginger Zee as its host, as well as guest presenters Brandi Boatner of IBM, and Sarah Evans of Sevan Strategies.

It was a show recognizing the top media relations campaigns and projects and the talented professionals who dreamed up these ambitious initiatives and delivered results for their organizations and clients. Winners were also announced—and they did not disappoint.

It was an exciting virtual celebration of the best in media relations!

Learn more about the winners and Honorable Mentions by taking a look at the featured write-ups and details below.

Keynoter:

Ginger Zee

Chief Meteorologist

ABC News

Presenters:

Brandi Boatner

Social and Influencer Communications Lead, Global Markets

IBM

Sarah Evans

Founder and CEO

Sevans Strategy

Media Relations Awards Winners

Brand Messaging or Positioning Campaign

Winner:

Livongo COVID-19 Messaging Pivot

Winner:

Making the Case for Snapchat as the Platform for Real Friendships

Brand Messaging or Positioning Campaign

Honorable Mentions

Access Brand Communications and Air Wick — #AirWickAlwaysFresh
Nutanix — Nutanix - Subscription Transformation
Pluto TV and Beck Media and Marketing — Making Pluto TV a Household Name
Sharp Think and Abacus Health Products — Launching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC

Brand Messaging or Positioning Campaign

Winner:

Livongo COVID-19 Messaging Pivot

Winner:

Making the Case for Snapchat as the Platform for Real Friendships

Cause Marketing Campaign

Winner:

SickKids Airbnb

Cause Marketing Campaign

Honorable Mentions

Children's Health — Children’s Health Sparks Change, Awareness with Mental Health PR Campaign
Edmonton Police Service — Theft of Idling Vehicle commercial
No Fixed Address Inc., and the Canadian Centre for Child Protection — Lolli: The Exhibit Nobody Wants to Talk About
Powers Brand Communications and The GIANT Company — The GIANT Company - Thanksgiving Turkey Donations
PRLab at Boston University — PRoBono 2019
Southeast Toyota Distributors — RAV4 Hybrid Effect

Cause Marketing Campaign

Winner:

SickKids Airbnb

Content Marketing and Brand Journalism Campaign

Winner:

Alizila

Content Marketing and Brand Journalism Campaign

Honorable Mentions

Cresco Labs — Sunnyside*--Adult-Use Cannabis Sales Launch in Illinois
SEGA — SEGA Races Past the Competition with Team Sonic Racing

Content Marketing and Brand Journalism Campaign

Winner:

Alizila

Crisis Communications Campaign

Winner:

Crisis Communication at epicenter of COVID-19

Crisis Communications Campaign

Honorable Mentions

Love's Travel Stops — COVID-19 Response
R\West and FLIR Systems, Inc. — Thought Leadership In a Pandemic: How FLIR Systems Generated $100m in Sales Through the Media
Xcel Energy Inc. — COVID-19 Crisis Response

Crisis Communications Campaign

Winner:

Crisis Communication at epicenter of COVID-19

Data-Driven Media Relations Campaign

Winner:

"Safest Cities" for Cambridge Mobile Telematics

Data-Driven Media Relations Campaign

Honorable Mentions

Aflac — 2019 Aflac Open Enrollment Media Relations Campaign
Edward Jones — Protecting Client Goals: Life Insurance
Nutanix — Nutanix - 2019 Enterprise Cloud Index

Data-Driven Media Relations Campaign

Winner:

"Safest Cities" for Cambridge Mobile Telematics

Exclusive Content Strategy

Winner:

Intel-Based AI Camera Helps Conservationists Catch Elephant Poachers

Exclusive Content Strategy

Honorable Mentions

Agency Ten22 — Agency Ten22 and Caregility
Qorvis and RB — Lysol Heroes
The Hoffman Agency and Spin Memory — Handcrafting Success with an Exclusive Pitch
The Hoffman Agency and the City of Fremont Police Department — The Old “Turn a Tesla into a Police Car” Trick
Winuk Communications, Inc., and Kreindler & Kreindler LLP — Legal PR: Building Collapse Crushes Pedestrian Concert Pianist

Exclusive Content Strategy

Winner:

Intel-Based AI Camera Helps Conservationists Catch Elephant Poachers

Global Media Relations Campaign

Winner:

Taking Supermicro’s News Worldwide

Global Media Relations Campaign

Honorable Mentions

AxiCom and Proofpoint — Putting People at The Center: How Proofpoint Stood Out From 700+ Vendors
Technica Communications — ZeroAvia Zero-Emission Airplane Lifts Off With $3.7 Million in Advertising Value Equivalent
Wilks Communications Group, and Partners Relief and Development — Elevating Awareness of the Plight of Syrian Refugees in a War Zone

Global Media Relations Campaign

Winner:

Taking Supermicro’s News Worldwide

Governmental or Public Affairs Media Relations Campaign

Winner:

Rent Control Hurts Those It's Meant to Help

Governmental or Public Affairs Media Relations Campaign

Honorable Mentions

Aurora Strategy Group — Better Schools, Stronger Economy
NASA's Glenn Research Center — Artemis I Testing Media Campaign
Parsley Energy — Proration GR & Media Campaign
The Hoffman Agency and the City of Fremont — All Aboard the Pony.ai Express: A Partnership Between a High Tech Startup & Local Government
Violet PR — Pittsburgh International: Becoming the World’s Most Inclusive, Innovative Airport

Governmental or Public Affairs Media Relations Campaign

Winner:

Rent Control Hurts Those It's Meant to Help

Innovation in Media Relations

Winner:

Livongo COVID-19 Messaging Pivot

Innovation in Media Relations

Honorable Mentions

Fabiola Morera Comunicaciones and USAID’s Partnerships for Reconciliation (PAR) — Colombia Sin Fronteras
Ocean Conservancy — Ocean Conservancy’s Partnership with Miami Super Bowl Host Committe

Innovation in Media Relations

Winner:

Livongo COVID-19 Messaging Pivot

Integrated Marketing Communications Campaign

Winner:

Botanica by Air Wick

Integrated Marketing Communications Campaign

Honorable Mentions

Blue Cross Blue Shield Association — Leveraging Data to Spark a National Dialogue on Millennial Health
SEGA — SEGA’s Team Sonic Racing Propels the Racing Genre Forward

Integrated Marketing Communications Campaign

Winner:

Botanica by Air Wick

Media Pitch

Winner:

2019 Aflac Open Enrollment Media Relations Campaign

Media Pitch

Honorable Mentions

The Allen Lewis Agency and Nissan North America — Nissan Versa 2020: The Hill Country Experience
The Hoffman Agency and Nautilus Inc. — The Saga of How Nautilus Went Pedal-to-Pedal with Peloton
The University of Georgia Media Communications — Mary Frances Early naming pitch

Media Pitch

Winner:

2019 Aflac Open Enrollment Media Relations Campaign

New Product or Service Launch

Winner:

Burrow

New Product or Service Launch

Honorable Mentions

Ogilvy and Medela — Medela Launches Freestyle Flex, Allowing Each Mom FLEX in Her Own Way

New Product or Service Launch

Winner:

Burrow

Newsjacking Campaign

Winner:

No Limits - Chevrolet Peru

Newsjacking Campaign

Honorable Mentions

Mitacs — “Newsjacking” COVID-19 with Mitacs research and innovation
Rachel Kay Public Relations and Elmhurst 1925 — Positioning Elmhurst 1925 as an expert and leader in the plant-based beverage industry
R\West and FLIR Systems, Inc. — Thought Leadership In a Pandemic: How FLIR Systems Generated $100m in Sales Through the Media
The Hoffman Agency and Cypress Semiconductor — Making Theodore Roosevelt Proud ꟷ Perseverance in the Face of Challenges Provides Reward
The Hoffman Agency and Nokia — Bringing Nokia’s Security Prowess out of the Shadows

Newsjacking Campaign

Winner:

No Limits - Chevrolet Peru

Press Event or Media Tour

Winner:

Big SNOW American Dream’s Grand Opening

Press Event or Media Tour

Honorable Mentions

OneSeven Agency — Blue Desert Brings Los Cabos to Los Angeles
Pinta and Heineken — First "Draught" Pick

Press Event or Media Tour

Winner:

Big SNOW American Dream’s Grand Opening

Purpose-Driven Campaign

Winner:

Question How You Hydrate

Purpose-Driven Campaign

Honorable Mentions

No Fixed Address Inc., and the Canadian Centre for Child Protection — Lolli: The Exhibit Nobody Wants to Talk About
Ocean Conservancy — Ocean Conservancy’s Partnership with Miami Super Bowl Host Committee
Palmer Public — Starting Hearts
SourceCode Communications and Everlast — “Be First”
The Recording Academy, Porter Novelli, MusiCares, Rogers & Cowan — Recording Academy: COVID-19 Relief Fund
Wilks Communications Group and World Vision - U.S.A. — World Vision Gift Catalog Campaign

Purpose-Driven Campaign

Winner:

Question How You Hydrate

Social Media Campaign

Winner:

POST and the Coyote/Badger Adventure

Social Media Campaign

Honorable Mentions

The Allen Lewis Agency and Nissan North America — Nissan Presents the Bloggin' Mamas Safety Academy

Social Media Campaign

Winner:

POST and the Coyote/Badger Adventure

Stunt or Special Event

Winner:

Lolli: The Exhibit Nobody Wants to Talk About

Stunt or Special Event

Honorable Mentions

Quicken Loans — Rocket Mortgage Classic

Stunt or Special Event

Winner:

Lolli: The Exhibit Nobody Wants to Talk About

Thought Leadership Campaign

Winner:

Saama Thought Leadership Campaign

Thought Leadership Campaign

Honorable Mentions

AxiCom and Proofpoint — Standing Out in A Cybersecurity Crowd: A Proofpoint Elevation Story
Company B and WorldatWork — #KeeptheWorldatWork: WorldatWork Leads the Conversation on Pressing HR Issues During the Pandemic
ECMC Group — ECMC Helps Students Navigate Path to College
Parsley Energy — Shale New Deal
The Hoffman Agency and NextFlex — Teachers and Students’ Own Words Drive Media Success for NextFlex Manufacturing Workforce Development Program

Thought Leadership Campaign

Winner:

Saama Thought Leadership Campaign

Use of a Celebrity or Personality

Winner:

Launching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC

Use of a Celebrity or Personality

Honorable Mentions

SSPR and Living Spaces — Nate + Jeremiah for Living Spaces

Use of a Celebrity or Personality

Winner:

Launching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC

Media Relations Professional of the Year

Winner:

Founder of Haymaker PR

Media Relations Professional of the Year

Honorable Mentions

Media Relations Professional of the Year

Winner:

Founder of Haymaker PR

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Winner:

Intel-Based AI Camera Helps Conservationists Catch Elephant Poachers

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Honorable Mentions

Aflac — 2019 Aflac Open Enrollment Media Relations Campaign
Haymaker — Launching The Augmented Reality Social Network of the Future
No Fixed Address Inc., and the Hospital for Sick Children (SickKids) — SickKids Airbnb
Sharp Think and Abacus Health Products — Launching Rob Gronkowski as "Mr. Recovery" for CBD-MEDIC

Grand Prize: Media Relations Campaign of the Year: Over $50,000

Winner:

Intel-Based AI Camera Helps Conservationists Catch Elephant Poachers

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Winner:

Going #BELOW44 Degrees

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Honorable Mentions

Children's Health — Children’s Health Sparks Change, Awareness with Mental Health PR Campaign
SourceCode Communications and Everlast — “Be First”
Violet PR — Making Flying Accessible: Pittsburgh Airport Opens World’s Largest Space for Autistic Travelers

Grand Prize: Media Relations Campaign of the Year: Under $50,000

Winner:

Going #BELOW44 Degrees

Awards Packages

Additional Trophies

$199

To order additional trophies, click the button below. Please email the completed additional trophy form to Brendan Gannon at brendang@ragan.com.

ORDER AWARDS

Questions

If you have any questions, please contact Brendan Gannon at 312-960-4407 or brendang@ragan.com.