12:00-2:30pm EST
Dec. 12 at the Yale Club in New York City
Winner:
Announcing PR Daily’s Media Relations Awards Winners!
On Monday, Dec. 12, 2022, Ragan Communications and PR Daily celebrated finalists from its Media Relations Awards at a special awards luncheon at the Yale Club in New York City.
Attendees mingled and networked with one another, prior to the main event, during which winners and honorable mentions were revealed, highlighting the best media relations work from the past year. Insights from the winning work provided numerous a-ha moments and practical takeaways for attendees.
The luncheon featured Michael Clinton, Former President/Publishing Director at Hearst Magazine as its Keynoter. Guest presenters included Kristin Hoose of The Leukemia & Lymphoma Society, Michael Kaye at OKCupid, Jeanne Salvatore from JMS Consulting, and Mutual of America Financial Group’s Kieran O’Dwyer.
We salute this year’s impressive winners.
Learn more about the winners and honorable mentions by checking out the details below.
WINNERS
Grand Prize
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Honorable Mentions
- Diageo / CIROC Vodka: CÎROC Vodka Celebrates Black Excellence & Entrepreneurship Through #CIROCStands Platform
- Endo International, plc: Launching the First and Only FDA-Approved Injectable for Cellulite
- Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
- Travel + Leisure Co.: Hallmark Channel's Countdown to Christmas Holiday Suites by Club Wyndham
Grand Prize: Media Relations Campaign of the Year: Over $50,000
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Honorable Mentions
- BCENE PR: FOREO
- Bospar: Bospar Delivers Stratospheric Coverage for Unistellar
- Bospar: NEON: Making NFTs Accessible to the Common Consumer
- Ernst & Young LLP: Emphasis on Empathy - EY 2021 Empathy in Business Survey
- Herbalife Nutrition: Global Thought Leadership Strategy: Building Consumer and Investor Trust in Pandemic Times
- Pugh & Tiller PR: Raising Awareness for ProNavigator, the Google for Insurance
- The Home Depot: Exposing the Issue of Organized Retail Crime
Grand Prize: Media Relations Campaign of the Year: Under $50,000
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Honorable Mentions
- Bospar: Bospar Messes With Texas
- Hollywood Agency: Media Relations Campaign for 'Bounty'
- Identity: Hudsonville Ice Cream x Little Debbie: The Two Billion Impression Scoop
- IMA Financial Group: Who will insure the metaverse? Campaign
- Stuntman PR: Parmigiano Reggiano Day is born stateside
Grand Prize: Media Relations Campaign of the Year: Under $10,000
Grand Prize: Media Relations Professional of the Year
Grand Prize: Media Relations Professional of the Year
Honorable Mentions
- Marsha Archer: M-Squared Public Relations
- Amanda Brooks: ESPN
- Tommaso Di Giovanni: Philip Morris International
- Ashley Goncena: Crafted Communications
- Jennifer Non: The Aircraft Owners and Pilots Association
- Liz Reilly: Next PR
- Nidhi Sinha: Boston Consulting Group
- Daniel Zielinski: Insured Retirement Institute
Grand Prize: Media Relations Professional of the Year
Campaigns
Brand Messaging or Positioning Campaign
Brand Messaging or Positioning Campaign
Honorable Mentions
- Cerner Corporation: Cerner Government Services Brand Positioning Campaign
- Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
- Kellogg´s Latin America: World Food Day
- Linhart PR: Building Chipotle Brand Love in NYC with Culturally Relevant Media Relations
- Ghidotti: McDonald's Opportunity Here Campaign
- MGC: #LaUltimaBotelladeAgua by Wrangler
- Techwave: Brand Refresh
- The Fletcher Group: Driving brand awareness from startup to well-established Canadian fintech
Brand Messaging or Positioning Campaign
Cause Marketing Campaign
Cause Marketing Campaign
Honorable Mentions
- Peppercomm: Dole Malnutrition Labels
- Porter Novelli in partnership with MusiCares: MusiCares Person of the Year
- Prudential Financial: Prudential Financial and the New Jersey Devils Help Black Small Businesses Win – On and Off the Ice
- THON and Four Diamonds: Penn State THON 2022
- Tier One Partners: Ally Teach Kids Money Lessons in Minecraft
- UScellular: Cause Marketing & Community Relations
Cause Marketing Campaign
Community Relations Campaign
Community Relations Campaign
Honorable Mentions
- ECMC Group: ECMC Group’s GO! Program: Connecting to employees and communities
- ESPN: ESPN's 15th Annual V Week for Cancer Research
- MnFIRE/Bellmont Partners: Rallying Support for Our Hometown Heroes
- Nickerson People Relations: Weston Community Relations Project
- UScellular: Cause Marketing Campaign & Community Relations Campaign
- Violet PR: Revitalizing Newark Symphony Hall
Community Relations Campaign
Covid-19 Communications Campaign
Covid-19 Communications Campaign
Honorable Mentions
- Atrium Health: Atrium Health COVID-19 Mass Vaccinations
- Children's Health: Children’s Health Educates and Empowers Parents, Physicians with COVID-19 Media Relations Campaign
- Providence: Communicating the Pandemic: How Providence Handled the First U.S. Patient
Covid-19 Communications Campaign
Crisis or Reputation Management Campaign
Crisis or Reputation Management Campaign
Honorable Mentions
- Big Valley Marketing: Russia Cyber-Attack Against Ukraine
- Lightspeed PR & M: Lightspeed PR/M - MacKeeper Reputation Reboot
Crisis or Reputation Management Campaign
Data-Driven Media Relations Campaign
Data-Driven Media Relations Campaign
Honorable Mentions
- Amendola Communications: Long-Covid Research Study raises Arcadia's Profile
- Dittoe Public Relations: 2021 Recruiter Nation Report Launch
- ECMC Group: ECMC Group Helps Teens Question The Quo in Education
- Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
- Ipsos Public Affairs North America: Ipsos LGBT+ Pride 2021 Global Survey
- Navy Federal Credit Union: "Best Of" Campaign
Data-Driven Media Relations Campaign
Global Media Relations Campaign
Global Media Relations Campaign
Honorable Mentions
- Bohemian FC & Wise Up PR: Music Meets Sport: Immortalizing Bob Marley’s An Afternoon in the Park Gig On Bohemian FC’s Shirt
- PGIM: Weathering Climate Change
- Proofpoint: CHASING CRISES: WARNING PEOPLE AGAINST THE TOUGHEST CYBERCRIMINALS AT TIMES OF GLOBAL UNCERTAINTY
- SCHOTT AG: SCHOTT Xensation® α - A New Era of Smartphone Cover Glass
- SlicedBrand: Generating Real-World Buzz for Metaverse Land Sales
- UPS: Circle of Honor
Global Media Relations Campaign
Governmental or Public Affairs Media Relations Campaign
Governmental or Public Affairs Media Relations Campaign
Honorable Mentions
- Adept: Stone Foltz Anti-Hazing
- Relevance International: Affirmation Tower: Building a Better Future From the Ground Up
- TechNet: TechNet
- The Home Depot: Exposing the Issue of Organized Retail Crime
- The Silver State Health Insurance Exchange: Nevada Health Link Open Enrollment Campaign
- Violet PR: Selling Pittsburgh International Airport’s Transformation
Governmental or Public Affairs Media Relations Campaign
Integrated Marketing Communications Campaign
Integrated Marketing Communications Campaign
Honorable Mentions
- INK Communications Co.: One Million Acres Campaign
- MGC: #Soapa$500 by Tenpo
- OMNIVISION: The Big Reveal
- Rachel Kay Public Relations: Bubbies Treat Wave Campaign
Integrated Marketing Communications Campaign
Purpose-Driven Campaign
Purpose-Driven Campaign
Honorable Mentions
- Black Economic Alliance: Advancing the Mission of the Black Economic Alliance
- Bospar: Bospar Messes With Texas
- Children's Health: Children’s Health Expands Diversity & Inclusion Program to Support and Empower Employees, Patients and Community Members
- Hollywood Agency: Media Relations Campaign for 'Bounty'
- Landis Communications: Landis Communications - Fish Run Place
- MGC: #LaUltimaBotelladeAgua by Wrangler
- NAACP Legal Defense & Educational Fund: Marshall-Motley Scholars Program
Purpose-Driven Campaign
Social Media Campaign
Social Media Campaign
Honorable Mentions
- Advantest: ESG Campaign
- Hollywood Agency: @SouthShoreBear joins Twitter
Social Media Campaign
Thought Leadership Campaign
Thought Leadership Campaign
Honorable Mentions
- Amendola Communications: Amendola Helps HSBlox Educate the Market on Value Based Care
- Apptio: CxO Campaign
- Arketi Group: Arketi Group Helps NCR Corporation Share Its Story Running Restaurants & Stores
- Asylum Public Relations: Global Warming Heats Up the Insurance Industry
- Bospar: Bospar Messes With Texas
- Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
- Proofpoint: VOICE OF THE CISO 2021: THE AFTERMATH OF A YEAR LIKE NO OTHER FOR SECURITY PROFESSIONALS
- Prudential Financial, Inc.: PULSE OF THE AMERICAN WORKER SURVEY
- Snackbox: Shaping the Influence of the Convenience Store Industry
Thought Leadership Campaign
Events
New Product or Service Launch
New Product or Service Launch
Honorable Mentions
- Accela: SolarAPP+ – Helping Governments Make Solar Permitting Easier, Cheaper and Faster
- American Airlines: Silver Spoon Desserts
- Bospar: NEON: Making NFTs Accessible to the Common Consumer
- Endo International, plc: Launching the First and Only FDA-Approved Injectable for Cellulite
- Gillian Small Public Relations: TWIX® Shakers Seasoning Blend Launches with Viral Chicken Wings Recipe
- The Langham, Boston: The Langham, Boston: A New American Classic
New Product or Service Launch
Press Event or Media Tour
Press Event or Media Tour
Honorable Mentions
- Ghidotti: Arkansas Symphony Orchestra Community Music Center Announcement
- Macon-Bibb County: AMPhitheater Rocks Groundbreaking
- Mohegan Gaming and Entertainment: Sun Wine Food Fest 2022
- The Home Depot with MSL and Hartmann Studios: How to Sleigh the Holidays: The Home Depot Halloween & Holiday Program 2021
- UPS: UPS Vaccine Communications Planning
Press Event or Media Tour
Stunt or Special Event
Stunt or Special Event
Honorable Mentions
- Convoy: Co-Founder Ride Along to 50th Anniversary of the Mid-Atlantic Trucking Show in Louisville, Kentucky
- Gillian Small PR: Green Giant® Partners with PEEPS® to Pull The Ultimate April Fool’s Day Prank: Green Giant® Cauliflower-Flavored PEEPS®
- Intel Corporation: “If we can drive here, we can drive anywhere.”
- Jackson Spalding: TK Elevator Grand Opening
- Planit Advertising: Glen-Gery Global Flagship Brickworks Design Studio Opening
Stunt or Special Event
Virtual Event
Virtual Event
Honorable Mentions
- The Home Depot with MSL and Hartmann Studios: SkeleTON of Fun: Halloween and Holiday Virtual Media Showcase 2021 by The Home Depot
Virtual Event
Media Relations Strategy
Exclusive Content Strategy
Exclusive Content Strategy
Honorable Mentions
- Cone Health: 50-Year-Old, First-Time Mom
- Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
- Ipsos Public Affairs North America: Ipsos LGBT+ Pride 2021 Global Survey
- Salinas Valley Memorial Healthcare System: Strategic Media Relations
- SlicedBrand: Assembling a successful outreach campaign for IOTA
Exclusive Content Strategy
Innovation in Media Relations
Innovation in Media Relations
Honorable Mentions
- 5WPR: Sinclair Broadcast Group
- Experience Columbus: Holiday Gift Box
Innovation in Media Relations
Media Relations Video
Media Relations Video
Honorable Mentions
- Intel Corporation: New CEO Hits the Ground Running with Turnaround Plan
Media Relations Video
Newsjacking
Newsjacking
Honorable Mentions
- Hollywood Agency: @SouthShoreBear joins Twitter
- M:7 Agency: AERAS Bridge Collapse
- Pure Storage: Pure Storage's Newsjacking Campaign: Meta's AI Research SuperCluster
- Spool Marketing and Communications: Airheads Candy Chicken Sandy
- The Fletcher Group: How America Gives Gifts: Helping Retailers Prepare for Holiday 2021
- Touchdown PR: Rapid Response
Newsjacking
Pitch
Honorable Mentions
- American Airlines: Silver Spoon Desserts
- Bospar: Bospar Messes With Texas
- Bospar: NEON: Making NFTs Accessible to the Common Consumer
- Hotwire: Hotwire Decks the Halls with Record-Breaking Media Results
- Intel: EyeQ Ultra is not your everyday AV chip
- The Fletcher Group: How America Gives Gifts: Helping Retailers Prepare for Holiday 2021
Research
Research
Honorable Mentions
- Bospar: Bospar Delivers Stratospheric Coverage for Unistellar
- Navy Federal Credit Union: "Best Of" Campaign
Traditional and New Media Integration
Traditional and New Media Integration
Honorable Mentions
- 5WPR: Samsung SmartThings
- Dropp: Kite Hill PR for Dropp
- HUNTER: Honey Bunches of Oats “Makes a Bunch Happen”
Traditional and New Media Integration
Use of a Celebrity or Personality
Use of a Celebrity or Personality
Honorable Mentions
- 5WPR: Mandy Moore x Lansinoh
Use of a Celebrity or Personality
Use of Measurement
Use of Measurement
Honorable Mentions
- ECMC Group: ECMC Group Helps Teens Question The Quo in Education
Use of Measurement
Additional Awards
Click the button below to order additional trophies for you or your team.
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QUESTIONS
If you have any questions, please email Brendan Gannon at brendang@ragan.com.
